Golden Scent grows exponentially


July 13, 2020 | By RetailME Bureau

Golden Scent

Saudi Arabia-based e-commerce beauty brand, Golden Scent has seen exponential growth in recent months. The most promising categories on Golden Scent included make-up and home fragrances, each displaying 4x growth in sales in comparison to other categories.

Amidst the COVID-19 pandemic, Golden Scent continues to provide a safe and secure supply chain of its vast beauty catalogue of almost 30,000 fragrance and beauty products, ensuring that the safety of its customers and employees remains of paramount importance. The usage of cashless payment methods like Apple Pay has seen double-digit adoption rates during this time. In addition, Golden Scent introduced contactless delivery to ensure the safest possible customer experience.

Much before the pandemic, when Golden Scent launched two years ago, it was the first e-commerce beauty brand in the region to introduce augmented reality (AR) as a feature. This feature allows the user of Golden Scent app to virtually try on beauty products from the comfort of their home. The use of AR technology has led to a 300% increase in the time spent on the Golden Scent app and a 400% increase in engagement, surpassing peak seasons and selling periods seen previously.

Providing helpful tools to enhance the shopping experience proved to be the right strategy especially during these times, as reflected in the 30% increase in the average cart value.

“The conscious decision to invest heavily in technology, content and a seamless online shopping experience already makes Golden Scent a profitable business, with a unique position in setting new standards for customer satisfaction,” stated Malik Al Shehab, CEO of Golden Scent. “In this new phase of the market for offline retailers, the restriction of movement has accelerated the transition to digitalisation. Strategically, brands are partnering with us because of our constant commitment to delivering the highest standards of online presence.”

Also read: Shaping the dream

The brand has already built a strong foundation within the region with the support of a notable list of investors, including Saudi Aramco Ventures Waed, Wamda, Saudi Venture Capital Company and others. This is not only helping Golden Scent to navigate the current challenges, but guiding the next steps for future expansion and growth.

Golden Scent has also presented a renewed commitment for social responsibility initiatives, one of which is designed to give back to its alumni amidst the growing uncertainty within the market. A fund has been created as a means to continue to support the Golden Scent network both financially and socially, in order for them to gain traction in these challenging times.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine