Golden Scent announces rapid growth


October 28, 2018 | By RetailME Bureau

Golden Scent, a Saudi Arabia-based e-commerce platform for premium perfume and cosmetics, is anticipating triple-digit growth in 2018 over the year before in customer base. The brand has expanded to the UAE and Kuwait market, crossing 1 million app downloads with an increase of product portfolio by 250%.

“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years. Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands – such as higher conversion rates and a boost to customer loyalty and retention. Therefore, we are excited to create many more new features for our Golden Scent app, stay tuned,” says Malik Shehab, CEO, Golden Scent.

Onboarding new brands for makeup, skincare and haircare has been the main focus for Golden Scent in 2018. The e-commerce platform carries well-known global beauty brands, but is also making room for local brands. Golden Scent’s product offerings in the make-up and skincare categories grew 40%, while new categories such as beauty tools and hair care were introduced. Golden Scent has also signed exclusive contracts with brands that are only available through the platform.

“Our first step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice and convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” adds Shehab.

Today, Golden Scent offers thousands of cosmetic and perfume products through its platform. Last year, Golden Scent’s Series A funding saw it backed by top-tier investment firms, including Saudi Aramco Entrepreneurship Venture; Equitrust – the venture arm of the Choueiri Group; Wamda Capital; and Raed Ventures.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine