Golden Scent, a Saudi Arabia-based e-commerce platform for premium perfume and cosmetics, is anticipating triple-digit growth in 2018 over the year before in customer base. The brand has expanded to the UAE and Kuwait market, crossing 1 million app downloads with an increase of product portfolio by 250%.
“The online shopping behaviour of Saudi consumers has seen a major shift from web to app usage in e-commerce over the past years. Therefore, we gave the customers exactly what they are looking for and made their shopping experience more convenient with our new app. On the other hand, our app offers tremendous advantages to featured brands – such as higher conversion rates and a boost to customer loyalty and retention. Therefore, we are excited to create many more new features for our Golden Scent app, stay tuned,” says Malik Shehab, CEO, Golden Scent.
Onboarding new brands for makeup, skincare and haircare has been the main focus for Golden Scent in 2018. The e-commerce platform carries well-known global beauty brands, but is also making room for local brands. Golden Scent’s product offerings in the make-up and skincare categories grew 40%, while new categories such as beauty tools and hair care were introduced. Golden Scent has also signed exclusive contracts with brands that are only available through the platform.
“Our first step was to streamline the purchase experience. We’re now investing in scaling up both our presence and our product lines so consumers have incredible choice and convenience. We’re not just giving our clients access to the widest possible range of beauty products but are also going the extra mile to tie up with trending brands that are available exclusively through us,” adds Shehab.
Today, Golden Scent offers thousands of cosmetic and perfume products through its platform. Last year, Golden Scent’s Series A funding saw it backed by top-tier investment firms, including Saudi Aramco Entrepreneurship Venture; Equitrust – the venture arm of the Choueiri Group; Wamda Capital; and Raed Ventures.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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