Global Village, the region’s multicultural festival park, has announced a new attendance record with more than three million guest entries over the two-month period since its opening on October 30, 2018. Based on this performance and guest feedback, this makes for an unprecedented performance, especially as Global Village has also achieved the 9/10 rating on its Guests Happiness Index.
This major increase in the popularity of Global Village has been helped by the drastic changes and upgrades in its infrastructure this season. An endorsement of the guest experience it offers is the large proportion of repeat visits, driven by a wide array of shopping options and entertainment.
To improve the experience, feedback numbers and results are run through smart software that analyses the guest trip plan, reviews survey results at all touch points and refines responses to guest behaviour. A testament to the improved guest experience is that it now takes an average of nine minutes to enter and exit the park, even on weekends, official holidays and during concerts.
“We strive to achieve the highest international quality standards and provide a distinctive and diverse entertainment experience that brings out the rich heritage and diversity of the participating cultures. But that is not the only reason for repeat visits and our dedicated and growing fan following. We offer something for everyone and help them experience, explore and enjoy in a convenient and exciting environment. Guests have appreciated our quality improvements as well as the several infrastructure enhancements that we continue to develop upon every season to help to make their visits a pleasure,” says Bader Anwahi, CEO of Global Village.
“We expect to welcome a record number of guests this season that will also positively impact the tourism industry in the UAE. Global Village has become an international family destination by any standard and is considered as one on the largest cultural family destinations in the world. We expect to welcome record-breaking numbers in the 23rd season, but our most important objective is to provide a sustainable family entertainment experience that spreads happiness and is suitable for all cultures. We are pleased to contribute to the diversity of the tourism offering that the county is offering its residents and visitors from around the world,” he adds.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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