Worldwide sales of smartphones to end users are on track to reach 1.57 billion units in 2020, an increase of 3% year-over-year, indicates research and advisory firm Gartner, Inc. In 2019, global smartphone sales declined 2%; this was the first time since 2008 that the global smartphone market experienced a decline.
In this context, Annette Zimmermann, research vice president at Gartner, said, “2019 was a challenging year for smartphone vendors, primarily due to oversupply in the high-end sector in mature markets and longer replacement cycles overall. However, in 2020, the market is expected to rebound with the introduction of 5G network coverage in more countries and as users who may have delayed their smartphone purchases until 2020 in expectation of price reductions begin buying again.”
Gartner forecasts that sales of 5G mobile phones will total 221 million units in 2020, which will account for 12% of overall mobile phone sales and more than double in 2021, to 489 million units. “The commercialisation of 5G phones will accelerate in 2020. 5G phones costing under $300 have been announced, so sales growth of 5G phones is expected to exceed that of 4G phones over 12 months,” added Zimmermann.
From a regional perspective, the Middle East and North Africa, mature Asia-Pacific and Greater China (China, Taiwan and Hong Kong) will exhibit the highest growth rates in 2020, at 5.9%, 5.7% and 5.1%, respectively.
Strong demand for 5G phones in general, together with expectations of Apple’s first 5G iPhone, will bolster demand for smartphones, particularly in Asia-Pacific and Greater China. In terms of smartphone sales, Greater China and emerging Asia-Pacific will maintain their first and second positions globally in 2020, with respective sales of 432.3 million and 376.8 million smartphones.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
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