GlamBox Middle East, which changed the way women consume beauty via its convenient monthly subscription service, on-trend online shop and engaged community, is now taking on the men’s grooming market, with GlamBox For Him, a new premium offering, tailored to the needs of today’s men with a quarterly subscription box.
GlamBox For Him has been created as a smart, tailor-made, premium offering, aimed at making the shopping and discovery experience for men easy, simple and pleasant. With GlamBox For Him, men will have access to high quality grooming supplies delivered directly to their homes.
“We’re an innovative and disruptive player in the beauty industry. Back in January 2012, the pink glossy GlamBox was making its way to the doorsteps of thousands of women across the UAE, and ever since it’s been a game-changer in the beauty market. Overall, consumers spend more time pointing and clicking to order online, rather than trying on products inside traditional stores, hence subscription boxes such as GlamBox and GlamBox For Him are filling a void, and by all accounts are the new norm of product discovery,” says Matthieu Guinard, CEO, GlamBox.
“In the last five years, we have created incredibly deep connections with our diverse and highly engaged consumers and influencers and we have drawn valuable consumer and data insights about the Middle Eastern beauty market. We also own a direct-to-consumer space that we can leverage for the benefit of the several beauty brands partnering with us, so they can better plan their marketing and sales strategies,” he adds.
As part of the company’s expansion plans, GlamBox has rebranded and revamped its logo, website and the boxes themselves to introduce both GlamBox for Her and GlamBox for Him, creating a new era for the much loved monthly box.
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
GMG, a family-owned holding company, has confirmed its plans to expand its
The Ministry of Human Resources and Social Development in Saudi Arabia has
Extravagant, conceptual, great food and views are some of the ways that
UAE-based Moroccan beauty brand izil’s constant transformation and evolution to meet the
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to