GlamBox For Him indicates growth in men’s grooming market

RetailME Bureau

GlamBox Middle East, which changed the way women consume beauty via its convenient monthly subscription service, on-trend online shop and engaged community, is now taking on the men’s grooming market, with GlamBox For Him, a new premium offering, tailored to the needs of today’s men with a quarterly subscription box.

GlamBox For Him has been created as a smart, tailor-made, premium offering, aimed at making the shopping and discovery experience for men easy, simple and pleasant. With GlamBox For Him, men will have access to high quality grooming supplies delivered directly to their homes.

“We’re an innovative and disruptive player in the beauty industry. Back in January 2012, the pink glossy GlamBox was making its way to the doorsteps of thousands of women across the UAE, and ever since it’s been a game-changer in the beauty market. Overall, consumers spend more time pointing and clicking to order online, rather than trying on products inside traditional stores, hence subscription boxes such as GlamBox and GlamBox For Him are filling a void, and by all accounts are the new norm of product discovery,” says Matthieu Guinard, CEO, GlamBox.

“In the last five years, we have created incredibly deep connections with our diverse and highly engaged consumers and influencers and we have drawn valuable consumer and data insights about the Middle Eastern beauty market. We also own a direct-to-consumer space that we can leverage for the benefit of the several beauty brands partnering with us, so they can better plan their marketing and sales strategies,” he adds.

As part of the company’s expansion plans, GlamBox has rebranded and revamped its logo, website and the boxes themselves to introduce both GlamBox for Her and GlamBox for Him, creating a new era for the much loved monthly box.