Global apparel brand Giordano, has opened six new stores in the region. The newly opened stores are located at the City Centre Ajman and Ibn Battuta Mall in the UAE, Riyadh Park, Villaggio Mall and Lulu Briman in Saudi Arabia and Al Kout Mall in Kuwait.
The newly opened stores showcase a fresh new look, redefining simplicity and embracing a more classic and refined concept. Space is maximised for product displays and customer interaction, as the new stores include wider entrances and larger, more comfortable fitting rooms. Products are also presented in different ways for customers’ easy accessibility and visualisation of style.
Natural wood accents have been added to the interiors to exude a feeling of warmth and comfort, while energy-efficient LED lights enhance customer experience and minimise the brand’s carbon footprint.
“Our customers have been the main focus in the design of our new C.I.M. (Customers in Mind) stores. Giordano embodies simplicity in design and quality in substance, and we have endeavoured to simplify and improve our customers’ shopping experience, enabling them to mix and match items and avail of excellent quality apparel at great value,” says Ishwar Chugani, managing director, Giordano.
In addition to the six new Giordano stores, another 10 outlets in the region were fully upgraded and renovated. “We are committed to bringing our brand closer to our customers located across the region. The substantial investments earmarked for this expansion programme stem from our confidence in the region’s current developments and future initiatives,” adds Chugani.
Globally too, Giordano Group’s expansion continues with the opening of the first stores in France, South Africa and Mongolia this year.
With the expansion of stores also comes strong customer loyalty and a growing customer base. Giordano’s card less loyalty programme “World Without Strangers” (WWS) currently boasts over 500,000 members from the Middle East and over 11 million members worldwide. WWS members contribute significantly to Giordano’s overall sales. The brand has also increased its social media engagement and is actively reaching out to its customers via social media, with over 3 million followers on Facebook alone.
“At Giordano, we continuously innovate to make ourselves relevant to the times and our customers. As part of our global expansion programme, we continue to invest in new technology and have recently also relaunched our new online store,” Chugani concludes.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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