Luxury retailer Chalhoub Group’s oriental fragrance brand Ghawali believes in interacting with its always-connected, social media savvy audience across channels – in its stores, online as well as via social media platforms.
A little more than 1.5 years ago, oriental fragrance brand Ghawali was launched with an aim to offer a culturally-rich yet contemporary fragrance to young, and affluent, regional audience. Ghawali’s target audience falls under the 25-35 years age bracket, constituting 65% of people purchasing from the brand.
Today Ghawali has four stores in the UAE, two in Saudi Arabia and one in Bahrain. Within the next four-six months, the plan is to touch the 13-store mark, opening more branches in KSA and foraying Kuwait. Ghawali also launched its online platform a little more than a month ago. In addition, it strongly leverages social media to engage with customers, while promoting the brand.
“Instagram is the most effective channel that we use to engage with our customers. In Saudi Arabia, Snapchat is also big, which we use to chat with our customers there and, in turn, they use the same platform to talk about Ghawali,” shares Anees Abdullatif, general manager, Ghawali. “Omnichannel is not simply a buzzword, it must be followed meaningfully to engage well with today’s consumers, and that’s what we have been doing at Ghawali.”
“Developing online presence wasn’t a choice for us; it’s a must considering our audience,” he adds. “We have seen a dual effect from our omnichannel strategy. A bulk of our customers prefers to visit our stores. But when we leverage social media to inform them about our online presence, they check us online. They contact us through a phone call, WhatsApp messages and direct messages on Instagram to discover Ghawali and also buy from us. Again, there is a set of clients that purchase in our stores and use online for repeat buying. It cuts across channels.”
Read the full story in our June edition.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
Middle East’s online baby store Mumzworld expands operations to EZDubai, a fully
UAE-based family-owned conglomerate Al Khayyat Investments (AKI) is setting the stage for
Omnichannel eyewear retailer eyewa opened its 50th store in the GCC –
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
Majid Al Futtaim and First Abu Dhabi Bank (FAB) have joined hands
The dramatic rise in e-commerce has challenged the position of traditional retailers.
Following Lenskart’s $50 million (AED185 million) investment commitment into the Middle East
Inflation in the form of skyrocketing retailer costs and increased consumer prices
Amazon has opened a new office in Riyadh for its employees from
Brands that don’t leverage modern commerce platforms tend to witness a decline
Global platform for luxury fashion FARFETCH has enabled payment through cryptocurrency for
Retail conglomerate Apparel Group’s 6thStreet.com has launched an in-house sustainable clothing brand