FrieslandCampina Middle East appoints new regional marketing director


October 25, 2014 | By RetailME Bureau

FrieslandCampina Middle East has announced the appointment of Hein Raijmakers as the new regional marketing director.  FrieslandCampina Middle East is part of Royal FrieslandCampina, one of the largest dairy co-operatives and famous for its Rainbow Milk brand.

 

This recent development, the company says, is a step towards revamping the growth strategies to cater to a larger set of consumers in the region.

 

Raijmakers joins as regional marketing director with a remit to build on the recent success of the business and deliver value added propositions to both new and existing consumers. The new appointment will lend support to the on-going campaign ‘From Grass To Glass’ by FrieslandCampina. And will further company’s ambition, to help people move forward in life with all the natural goodness of milk as it caters to the growing demand worldwide for healthy food produced in a sustainable way.


FrieslandCampina’s value promise includes the unique grass-to-glass system, in which the company invests in managing the entire supply chain from processing, marketing and distribution to provide consumers with safe and premium products. 

Maurits Klavert, managing director of FrieslandCampina Middle East, welcomed Raijmakers: “In his new role, Mr. Raijmakers will be responsible for strengthening FrieslandCampina’s position in the Middle East marketplace as well as helping FrieslandCampina to expand its product portfolios. His results-oriented approach and ability to think strategically will play a pivotal role in extending our innovative track record, while helping us to grow profitably.”


Raijmakers has more than 15 years of industry experience with FrieslandCampina.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot 

Continue Reading

May 9, 2022 | By Shruthi Nair

Eid Al-Fitr is an occasion to gather with your friends and family 

Continue Reading

April 29, 2022 | By Zubina Ahmed

Leading retailer LuLu Group further strengthened its presence in the Emirate of 

Continue Reading

April 28, 2022 | By RetailME Bureau

Jones the Grocer, the Australian gourmet grocer and café chain, announces further 

Continue Reading

April 28, 2022 | By RetailME Bureau

What is a perfect healthy snack for Ramadan? An assortment of  dried 

Continue Reading

April 14, 2022 | By Zubina Ahmed

With Ramadan almost at it’s first week, we are wondering where can 

Continue Reading

April 6, 2022 | By Zubina Ahmed

In spirit of the holy month, Amazon announced that it will contribute 

Continue Reading

April 5, 2022 | By RetailME Bureau

As consumer behaviour is changing and the demand for delivery is expanding, 

Continue Reading

March 30, 2022 | By Zubina Ahmed

As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of 

Continue Reading

March 30, 2022 | By RetailME Bureau

The Michelin Guide, a book published by the French tyre company that 

Continue Reading

March 30, 2022 | By RetailME Bureau

As the UAE eases pandemic restrictions and encourages the renewal of business 

Continue Reading

March 29, 2022 | By RetailME Bureau

Papa John’s International, Inc. has announced a new partnership with ENOC Group 

Continue Reading

March 29, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine