French menswear brand Celio – part of Abu Dhabi based retail conglomerate LIWA Trading Enterprises – has commenced further expansion in the GCC with the opening of its second store in the UAE, and the first-ever in Dubai, at Ibn Battuta Mall.
Spanning approximately 2,155 sqft and sporting the Parisian ‘boutique-type’ spirit, the brand’s first location in Dubai provides a truly authentic shopping experience, offering seasonal apparel that caters to the needs of today’s stylish and trendy gentlemen.
Born in 1985 in France, Celio mixes quality and style to satisfy its loyal, fashion-sensitive customer. Continuing to develop and define comfortable, style-conscious clothing, Celio offers seasonal collections four main fashion lines – casual, essential, denim and smart.
The brand also combines its signature style with trendy and timeless designs to reinvent the essentials of a man’s wardrobe. The brand sells more than 3.5 million Celio jeans globally every year, offering an extensive and rich collection of pure, essential denim. Celio also presents Celio Club, the brand’s smart and stylish line of premium suits, trousers and blazers.
Synonymous with the quality of its products, Celio’s mission has always been making quality clothes accessible to men in the most conscious way possible. Using sustainable materials such as Supima cotton, merino wool and linen, Celio products are anything but disposable fashion. And from next summer, Celio will be selling its first range of 100% eco-designed products.
“Accompanying men in their day-to-day lives has always been part of Celio’s DNA. Those day-to-day lives have changed, so Celio must change as well. Celio is asserting itself as a space where men can have fun with fashion. We want to help them develop their own confident style by playing around with fashion’s rules,” said Gaëlle de la Fosse, CEO of Celio.
Operating in 50 countries worldwide, today Celio celebrates its presence with more than 1,223 stores and a 4,000-employee workforce.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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