French lingerie brand UNDIZ, part of Etam Groupe, inaugurated its first store in the UAE at The Dubai Mall, situated on level one. The brand is launched in the UAE by Al Shamsi Holdings, the official franchisee partner.
While the brand has a strong presence in Europe and Russia, it also has a widely successful setup in Saudi Arabia and Qatar, with 11 stores in Riyadh, Jeddah and Doha. Dubai, with its ingenuity and metropolitan outlay offers the right niche market for the brand, which is why UNDIZ brings its brand presence to the UAE starting with Dubai. UNDIZ, through Al Shamsi Holding, is also planning to open 25 stores in the next five years.
The UNDIZ brand offers the most stylish loungewear, sportswear, beach and swimwear along with innerwear for women and men. The collections available for shipping on the UNDIZ e-store will also be available at the new franchise unit at The Dubai mall.
This fast-fashion and cool brand offers unique, comfortable and on-trend collections, refreshed every two weeks. Working on a new market approach that breaks market rules, UNDIZ offers 23 collections a year at groundbreaking affordable prices, with stocks moving out for new styles, trends and colours every two weeks.
In the near future, UNDIZ will also offer RFID, which will be implemented in France, Spain and Belgium. The advantages of this system are guaranteed inventory and reduced delivery turnaround times by virtue of in-store preparation of online orders.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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