French brand American Vintage recently opened its doors at The Dubai Mall. Located on the first floor close to the Fashion Avenue in the mall, this is American Vintage’s third location to open in the UAE, the others being Dubai Marina Mall and City Walk.
Founded by Michael Azoulay in 2005 as the first womenswear store in Marseille – which later added menswear and accessories collections – the essence of American Vintage is its effortless relaxed style with a sophisticated twist. The brand now operates from over 140 stores and points of sale across the globe, and has become synonymous with informal, easy to wear pieces that every woman and man can experience.
American Vintage has redefined the definition of basics into trendy and timeless pieces. These are simple, stripped back clothes made from the most comfortable fabrics, featuring unique details, and this desirable combination makes them a joy to wear.
The layering of ‘second skin’ fabrics plays an important role and is central to the brand’s Autumn/Winter 2017 collection. ‘Homewear’ pieces comprise beautiful fluid separates in which to lounge and relax, such as loose pants and long sleeve T-shirts. Add an oversized knit in jersey or ribbed wool to create a gorgeous cocooning effect for the ultimate in luxurious comfort.
The appropriateness of colour is a key element of the brand’s DNA, with over 200 colours developed every season, and this endeavour is clearly visible in the Autumn/Winter collection. The colour palette this season is sometimes soft and muted – hues of light beige, cream and greys abound, or offering earthy, nature inspired tones of russet, brick and botanical green.
The layering concept, another characteristic of the brand, is ideal for the winter months of the UAE, where the temperature can fluctuate between sunrise and sunset. The purity of fabrics enables skin to breathe, while soft cotton linings promise comfort and flexibility for ease of movement.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
British brand Marks & Spencer, operated by the Al-Futtaim Group has launched
According to a report by the United Nations, the fashion industry accounts
The issue of climate change and the environmental crisis we are in
Unprecedented – that’s probably one of the most common adjectives for the
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Retail Abu Dhabi, the dedicated retail platform of the Department of Culture
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
H&M has announced its collaboration with American denim brand LEE to push
Research from beauty comparison website, Cosmetify, has just revealed that the UAE
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association