French brand American Vintage recently opened its doors at The Dubai Mall. Located on the first floor close to the Fashion Avenue in the mall, this is American Vintage’s third location to open in the UAE, the others being Dubai Marina Mall and City Walk.
Founded by Michael Azoulay in 2005 as the first womenswear store in Marseille – which later added menswear and accessories collections – the essence of American Vintage is its effortless relaxed style with a sophisticated twist. The brand now operates from over 140 stores and points of sale across the globe, and has become synonymous with informal, easy to wear pieces that every woman and man can experience.
American Vintage has redefined the definition of basics into trendy and timeless pieces. These are simple, stripped back clothes made from the most comfortable fabrics, featuring unique details, and this desirable combination makes them a joy to wear.
The layering of ‘second skin’ fabrics plays an important role and is central to the brand’s Autumn/Winter 2017 collection. ‘Homewear’ pieces comprise beautiful fluid separates in which to lounge and relax, such as loose pants and long sleeve T-shirts. Add an oversized knit in jersey or ribbed wool to create a gorgeous cocooning effect for the ultimate in luxurious comfort.
The appropriateness of colour is a key element of the brand’s DNA, with over 200 colours developed every season, and this endeavour is clearly visible in the Autumn/Winter collection. The colour palette this season is sometimes soft and muted – hues of light beige, cream and greys abound, or offering earthy, nature inspired tones of russet, brick and botanical green.
The layering concept, another characteristic of the brand, is ideal for the winter months of the UAE, where the temperature can fluctuate between sunrise and sunset. The purity of fabrics enables skin to breathe, while soft cotton linings promise comfort and flexibility for ease of movement.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Carrefour, which is owned and operated by Majid Al Futtaim in the
British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa
UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that
British grocery retail chain Tesco has announced a price lock on over
Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an
Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that
Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’
Part of regional retail conglomerate GMG, Géant plans to open more than
Online share in FMCG sales has been growing all over the world,
Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle
UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
Titan Eye+, India’s largest eyewear company, has launched its first international store
International fashion retailer Primark will open its first store in the Hungarian
Founded in 2017 by Nawal El Masri homegrown conscious fashion brand exhale
UAE-based retail conglomerate Apparel Group has announced a joint venture (JV) with
Chalhoub Group’s retail concept dedicated to designer shoes and accessories Level Shoes
Technology major Epson has partnered with Japanese fashion designer Yuima Nakazato and
Panda Retail Company yesterday held its first annual event for suppliers: “PACE”
Over the last two years global e-retailer of fashion, beauty and lifestyle
Global denim major Levi Strauss & Co. reported “strong” and “profitable” growth
Majid Al Futtaim, a leader in fashion, shopping mall, communities, and leisure
Through the launch of a new Messika Care(s) collection French jewellery house
As part of its expansion plan in the UAE, Indian jewellery brand