Home-grown organic pizza brand Freedom Pizza is ready to expand its national footprint under the ‘Freedom is Going Places Franchise Programme’, which is aimed at exploring regional and international partnership opportunities.
Freedom Pizza currently has 11 corporate-owned stores across the UAE. The company has recently signed three new franchise deals and is on track to franchise the remaining seven UAE locations by year-end. Freedom Pizza is also in discussions with potential partners in other GCC countries as well as internationally.
Freedom Pizza uses a business model that hacks the $135-billion global pizza industry – small footprint (1,000 sqft), disciplined operations, limited menu, efficient unit cost and is tech-enabled and scalable. Add food that helps instead of harms, a cool and engaging brand and a company that cares about its employees, customers and communities and is thoughtful in action – that’s ‘Freedom’.
“By choosing this model, we entered into a hyper disciplined world of an 8-10-minute delivery area and an operational promise that if you order from us, you can plan the next 30 minutes of your life. We do not require prime locations – it’s all about access and easy in and out for delivery drivers,” says Ian Ohan, Founder & CEO, Freedom Pizza.
With average delivery store unit sales of $1.2 million per year the expert delivery and food technology company, leverages its fleet of 200 professional delivery drivers and award-winning and proprietary online ordering platform to deliver its healthy menu in 23 minutes.
“Over 55% of our orders are generated from our proprietary online ordering and all orders are delivered by our team of 200 professional delivery drivers. We do not pay the third-party delivery fees that are crippling our competitors,” adds Chris Daniels, COO, Freedom Pizza.
Freedom Pizza’s outstanding operational capabilities such as its super-fast delivery and award-winning proprietary online ordering systems, has further propelled the authentic pizza company’s plans to seek territorial franchise growth. Using the best-in-class technology, Freedom Pizza operates on a digital platform that facilitates ownership of the entire value chain.
In addition, Freedom Pizza runs a comprehensive Operations Support Team (OST), which harnesses nine years of successful, track-record, which enables the brand Pizza to become hyper-focused on an aggressive but controlled local, regional and international business growth strategy. Similarly, the organic pizza brand’s continuous growth is evident from its corporate head office in Dubai, which houses more than 25 people making-up operations, marketing, human resources, training & development, supply chain, technology, community outreach and finance teams to support each store.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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