A new F&B concept, Flow, will open on March 19 at the Jumeirah Emirates Towers.
Flow – developed and nurtured by Jumeirah Restaurant Group – is the brainchild of Emirates Youth Council and Shamma Bint Suhail Faris Al Mazrui, the UAE Minister of State for Youth Affairs.
This newest home-grown Paleo health hub and creative workspace is born out of an inspirational statement by His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai – “We are a young country, proud of its youth”.
Inspired by the healthy living and fitness scene experienced within the Emirati youth community, Flow is far from being just another health food concept. Instead, the bespoke home-grown health hub seeks to facilitate the prosperity of the country’s youth, and the youth’s quest to promote the healthy eating movement in the UAE among both Emiratis and expatriates alike.
“Flow has been created by the youth to be a destination to connect and lead the movement towards a healthy lifestyle,” says Al Mazrui. “Correct diet ensures a healthy mind and when people are in this state – the state of Flow as we call it – they reach their optimum potential. Flow is where the UAE’s next generation of innovative leaders will connect, create and converse over nutritious food and specialty coffee in a space that nurtures creativity.”
A modern majilis committed to serving fresh, and where possible, organic and locally-sourced food, Flow aims to foster a vibrant, healthy and engaged youth community via its ‘recognisable food made healthy’ menu.
Flow will boast the country’s first-ever ‘milk taps’ for customers, one of the many unique and Instagram-friendly features of the space. The state-of-the-art, revolutionary milk dispensers offer a unique and pioneering experience for Flow’s clientele to personalise their dishes and drinks as they see fit. With almond, rice, soya and coconut milk, as well as low fat and whole cow’s milk available, the taps are the perfect pairing for the outlet’s home-made granola and extensive coffee options.
As Flow is a youth initiative, all front-of-house staff, including management, are under 30 years of age – a physical reflection of the venue’s mission to cultivate the ideas and hunger of the younger generation.
A dedicated app is also being developed, which will allow those working in Jumeirah Emirates Tower to order food and beverages directly to their desks.
Flow’s stimulating design was created to inspire the youth to connect, create and converse. It will serve as an open workspace with plugs, USB connections and Wi-Fi, while the back of the space can be booked for larger meetings. The space will also host regular roundtables featuring young leaders to stimulate imaginations, reshape the cultural landscape, cultivate an entrepreneurial spirit and get guests into the Flow.
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Snapchat has been betting big on Augmented Reality’s (AR) retail future consideringJune 22, 2021 | By Jibran Chouguley
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
British retailer Marks & Spencer has brought its pop-up store experience to Dubai
Deliveroo, the on-demand food delivery service in the UAE, has unveiled its
Extravagant, conceptual, great food and views are some of the ways that
Al Qana, the waterfront social dining and entertainment destination in Abu Dhabi,
Abu Dhabi’s state investment company ADQ is in talks to invest about $500 million
Food trucks may have seemed like a good idea at the time,
British retailer Marks & Spencer, operated by the Al-Futtaim Group has announced
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Dubai-based Thai street food and tea bar restaurant, Cafe Isan is launching