US-based restaurant chain, Five Guys – franchised in the region by Rise LLC – is part of the third and latest ‘Deliveroo Editions’ concept.
Deliveroo Editions are hubs around the city that host collections of hand-picked restaurants, all specially designed for delivery. These hubs are also known as virtual kitchens, and will be the first-of-its-kind to be used by the Five Guys brand globally.
This new 6,130 sqft hub has launched at Hessa Street and will be host to 19 different restaurants bringing well-known and uniquely new concepts to customers. Five Guys, along with a range of other restaurants have partnered with Deliveroo, to meet the growing demand from these outlets, with deliveries being made from Palm Jumeirah to Arabian Ranches, bringing delicious Five Guys signatures right to the customer’s doorstep.
This new initiative undertaken by Five Guys aligns with the brand’s expansion plans for the region. In addition to being a part of the new Deliveroo Editions hub, a new Five Guys outlet is scheduled to open later this year in Dubai Festival City Mall.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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