Fitness First Middle East – part of retail conglomerate Landmark Group – has opened the doors of its newest club in Nakheel Mall, Palm Jumeirah. The brand is introducing an impressive array of technologically driven programmes and facilities at its new club, offering a glimpse into the future of Fitness First clubs in the region.
Spanning 1,652 sqm, the club is centred around five brand new Fitness First concepts – including KUBE, BOX, SPIN, Hot Studio and GX Studio – along with a ladies-only facility fully staffed by women, while members can also benefit from new technology including 3D body scanners.
The club will also feature the innovative MYZONE to help track workout efforts in real-time, as well as a ground-breaking vitrual cycling experiences, immersive lighting and a member booking app.
“With this incredible new club at Nakheel Mall, we are tearing up the rulebook and taking the Fitness First brand in a radical new direction. We have explored every opportunity to introduce the latest innovation and technology into our facilities, studios and classes, all with one objective in mind to redefine what it means to workout,” says George Flooks, CEO, Fitness First Middle East. “Our goal is to deliver in three main areas – convenience, flexibility and the member experience. And we are incredibly proud of the level of fitness innovation on offer at this new club and can’t wait for members to feel the life-changing benefits.”