Brand and retail consultancy, FITCH is launching its ground-breaking MXP technology in the Middle East. For the first time outside of Asia-Pacific, MXP technology is set to transform shopping malls and retail destinations in the UAE by connecting retailers and consumers to deliver a new level of service.
FITCH developed MXP to allow malls and destinations to deliver a higher level of seamless service to digitally native consumers, connecting a destination’s digital touchpoints such as interactive kiosks, websites, apps, incentive programmes, social media and advertising. It helps destinations manage content, analyse data, connect touchpoints and drive engagement through the ease of a single platform. This gives mall operators an opportunity to deliver a greater level of direct service to shoppers through integrated physical, human and digital touchpoints.
“Mall operators are actively reviewing their direct relationship with the shopper, understanding the need to engage more directly across multiple touchpoints in today’s connected world,” says Jonathan Cummings, chairman of FITCH Greater China. “As we see retail shift from a mere transactional relationship to one requiring a higher level of involvement and service delivery, we developed MXP as a future facing platform to meet the evolving needs of malls.”
Amongst other clients, FITCH is transforming Swire Properties malls and mixed-use developments throughout Greater China with the implementation of MXP. The platform serves as a foundation for a digital ecosystem that is intelligent, data-rich and futureproofed for a rapidly evolving landscape, and ever-dynamic customers.
“The UAE has showed its determination to be the vanguard of future city development,” adds Kevin Doherty, managing director of FITCH Dubai. “We are therefore delighted to be the first region to launch MXP outside of Asia and look forward to helping the region take another leap forward in retail experience”.
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
The jewellery making industry has been under tremendous scrutiny over the yearsFebruary 11, 2021 | By Shruthi Nair
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Homegrown, organic and plant milk company, Koita has announced its expansion into
UAE-based e-commerce retailer LetsTango.com and Aramex, a global provider of comprehensive logistics
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
Walid Hajj and Fahad Alhokair, have officially launched the region’s first hybrid,
While the MENA region’s e-commerce sector was witnessing significant growth of 15-20%
Jacky’s Business Solutions, a B2B solutions provider for robotics, is now offering
Gargash Enterprises, the authorized dealer of Mercedes-Benz in Dubai, Sharjah and the
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and