First Sayidaty Café launches at 1422

RetailME Bureau

Sayidaty Café, the first coffee shop by Sayidaty print magazine and online publication, has launched within ready couture store 1422 at City Walk in Dubai. The opening ceremony coincided with the recently concluded 8th edition of the Arab Fashion Week.

The opening of Sayidaty Café is a new project that underlines the diversity of the Sayidaty magazine and websites, operating under Saudi Research and Marketing Group. It also emphasises the ground-breaking path of exploring new horizons for the media landscape through partnerships with corporations, and economic, cultural and academic institutions, whether in Saudi Arabia or the UAE, reaching the region and beyond.

Mohammed Fahad Al-Harthi, editor-in-chief of Sayidaty and Arrajol magazines, stated that Sayidaty Café will be an exceptional platform with its fresh and innovative facilities. It will be a forum for intellectuals and elites, as well as an audience looking for excellence. The Sayidaty Café will act as a social and cultural platform. It will provide services related to quality of life, organise periodic seminars, as well as offer a space for filming programmes and introduce new projects. It will be a melting pot for everyone and anyone interested in the fashion, style and services sectors.

Al-Harthi also pointed out the many commendable accomplishments that Sayidaty has made. “It was the first Arabic publication to be featured on a daily show on Rotana Al Khalijia, the first to launch an e-commerce website, AL MALL and the only outlet that pioneered an economic partnership with the National Bank of Saudi Arabia, which aims to discover and support the young female entrepreneurs.”

Regarding the economic aspect of the Sayidaty Café, he stressed that all the project’s statistics confirm the positivity of this new initiative, while thanking the cooperation of the partners in this pioneering project – Arab Fashion Council, Meraas and umdasch Group.

“The 1422 is our gift to all women. Not only does it contain the finest choices of high-end evening dresses, ready-to-wear clothes, accessories, cosmetics, luxury perfumes and high-tech gadgets, but now, people can enjoy a special culinary experience at Sayidaty café. With its unique design and integrated technology, this venue provides a perfect platform to host a full-length fashion week featuring designer creations from all around the world. It will be the official platform of the Arab Fashion Week, where customers can shop directly from the catwalk,” added Jacob Abrian, founder and CEO, Arab Fashion Council.