Clothing and lifestyle brand from The Philippines, Beach has opened in BurJuman. Spread over 1,179 sqft, Bench is located on the S1 level in BurJuman, opposite LC Waikiki and Ardene.
Bench offers quality women’s and men’s clothing and undergarments, perfumes and much more at the most competitive prices. The brand is endorsed by international celebrities such as APL D AP (Black Eyed Peas), Nicole Scherzinger (Pussycat Dolls), Bruno Mars (American singer-songwriter), Lee Min-Ho (popular South Korean actor) and many others.
The launch at BurJuman was marked by a meet and greet session with Miss World 2013 Megan Young. The event also saw the extended Filipino community in full attendance, who were pleased to finally have their loved brand from back home in Dubai.
Bench was founded in 1987 as a small store selling men’s T-shirts. It then grew at an unparalleled rate becoming the pioneer fashion brand in the Philippines. The brand has built a worldwide network of stores and outlets, reaching as far as the US, Middle East and China.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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