Middle Eastern fashion platform Fashion Forward Dubai (FFWD) returns to Paris for a third showing from September 28 to October 2 at Hotel InterContinental Paris Le Grand, in collaboration with Muriel Piaser Consulting office as global fashion developer.
FFWD will present a carefully curated selection of the best apparel and accessory designers from the region including Anaya, Amira Haroon, Amine Bandriouch, Asya Krasnaya, By Sadeem, Cheyma, Geodie Handbags, Hessa Falasi, Kage, Rula Galayani, Soltana, Tania George, and Utruj.
“I’m very excited to be a part of FFWD’s Paris Showroom once again. My brand has showcased with FFWD from the beginning, and as a result our exposure to the global fashion industry has grown every season as the international interest in the brands from the Middle East has increased. I look forward to becoming bigger and better with FFWD’s empowerment programme EPIC, and meeting more international buyers this season,” says Amira Haroon.
“I think participating at a Paris showroom during Paris Fashion Week is very important for every designer that wishes to introduce their brand internationally. Buyers, stylists and top influencers travel from across the globe to explore new brands and FFWD’s Showroom in Paris has given local brands an opportunity to showcase their talents during the few most important days of the fashion year,” adds Basma Abu Ghazaleh.
“The FFWD showroom in Paris provides the perfect window for international brand visibility, as well as setting up buying appointments with the big regional retailers. I believe that emerging talents from the Middle East need to make a collective effort to resonate on the global scene. The FFWD showroom has come to represent such a collective, becoming instrumental in facilitating business progress as well as cementing the Middle East’s presence in Paris Fashion Week,” states Rula Galayini.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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