Saudi Arabia based retail group Fawaz Abdulaziz Alhokair & Co. (Tadawul 4240) has announced the signing of a franchise agreement to introduce Italian cosmetics brand KIKO Milano to the Kingdom exclusively at Arabian Centres malls across the country.
In the coming 12 months, six stores will open at leading locations in Jeddah, Riyadh, Dhahran and Makkah, among others as part of a plan for the popular international brand to open branches at almost every Arabian Centres’ current 21 lifestyle destinations that are spread across the Kingdom.
The arrival of KIKO Milano in Saudi Arabia builds on an international presence for the cosmetics company that already has more than 900 stores in 21 countries, with its products available online in 35 nations.
The first Arabian Centres destinations set to host the stores this year include Al Nakheel Mall in Riyadh, Mall of Arabia in Jeddah, Mall of Dhahran in Dhahran and Makkah Mall in Makkah.
The franchise deal with KIKO Milano is the latest step in Fawaz Abdulaziz Alhokair & Co.’s continued commitment to expanding its portfolio of lifestyle and consumer brands and attracting premium cosmetics brands to the Kingdom of Saudi Arabia.
Commenting on the agreement Marwan Moukarzel, CEO of Fawaz Abdulaziz Alhokair & Co. says, “We are delighted to be introducing another quality international brand to the Kingdom that answers to the growing sophistication and demands of the Saudi shoppers and their desire to have access to the very best international beauty and cosmetics products. The arrival of KIKO Milano will be a valuable addition to our portfolio and we are looking forward to the impact they will have as we open six stores in the coming 12 months in Arabian Centres malls and expand into their Kingdom-wide network of destinations in the years ahead.”
“We are very excited to bring our Italian vision of beauty to the Kingdom, and to partnering with Fawaz Abdulaziz Alhokair & Co to make this a reality. KIKO’s relentless pursuit for colour, variety and wonderful new expressions of beauty, offers women endless possibilities to make us a part of their daily lives. We are committed to making KIKO the favourite of every woman in the Kingdom,” adds Cristina Scocchia, CEO of Kiko Milano.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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