Fashion Forward Dubai to return in April

RetailME Bureau

Middle East’s definitive fashion platform, Fashion Forward Dubai (FFWD) is all set to return for its 12th edition in April. The family friendly event will take place from April 2-4 at Dubai Design District (d3), welcoming people to shop a curated selection of indie brands and global fashion.

In addition to the exciting line-up of regional and international designers showcasing their collections, FFWD will introduce a beauty element into the platform. Visitors to the three-day event can expect an immersive, curated experience of shows, talks, entertainment, shopping, pop-ups and activations from leading local and international brands. In the April edition, the compelling themes driving many of the brand conversations, activations and collections include sustainability and seasonal Ramadan edits.

“Fashion Forward Dubai’s April 2020 edition is evolving to include our new beauty element to complement the fashion and retail we have always had. Beauty is so inherently tied to fashion and we have a lot of talent in this region from this sector,” said Bong Guerrero, CEO and co-founder, FFWD. “We have always been a place for people to come and discover the latest and greatest designers and brand offerings and now we are extending that to include even more exciting experiences. We look forward to welcoming fashion consumers of all ages as well as industry professionals.”