Fashion Forward Dubai to enable “shop-now” feature with Zbooni


June 18, 2019 | By RetailME Bureau

Fashion Forward Dubai has selected UAE-based social commerce platform Zbooni as its technology partner to enable “shop-now” buying at its next four-day edition, taking place in Dubai Design District (d3) from October 30-November 2, 2019. This digital transformation takes place as part of Fashion Forward’s innovation agenda, showcasing on-season collections from international and regional independent designers that will be immediately shoppable.

The four-day event will feature catwalk shows, individual designer presentations and an accessories showcase, all of which highlight new looks from both established and emerging designers. Utilising Zbooni’s unique software and “assisted checkout” technology, regional and global consumers can shop the catwalk looks, designer presentations and accessories as showcased at Fashion Forward Dubai.

The Fashion Forward Dubai x Zbooni collaboration will create a fully shoppable fashion week, delivering a virtually cashless marketplace that allows customers to engage directly with the participating designers. The ‘shop-now’ digital platform will enable real-time sales to be completed at Fashion Forward Dubai and beyond via messaging services such as WhatsApp, which will be linked to a highly secure credit card payment gateway.

“All our show offerings are now entirely shoppable from a fashion buyer’s mobile phone,” says Bong Guerrero, CEO and co-founder of Fashion Forward Dubai. “The conduit to immediate and actual consumer sales has been the missing link across global fashion platforms, mainly due to the role that social media has played in democratising the traditional off-season fashion week. Fashion Forward Dubai is innovating to address this challenge. This new partnership underscores Fashion Forward Dubai’s commitment to innovation in achieving our designer’s retail objectives, in a seamless, convenient and engaging way. Building relationships between shoppers and designers help create a customised experience while giving independent brands access to vital new buying audiences.”

“Fashion Forward Dubai will help highlight the capabilities of Zbooni’s technology in a live, real-time fashion event, and given the social media and connected elements of Fashion Forward Dubai, it’s an ideal environment to link designers and shoppers through our platform,” adds Ramy Assaf, co-founder and chief executive of Zbooni. “We provide Fashion Forward Dubai’s participating designers with a virtual point of sale and checkout that can be dispatched over WhatsApp – with a payment gateway built in, meaning that they have a complete retail solution to take orders on the same day that they unveil their collections.”

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau




Download Images RetailME Magazine