Eyewear e-commerce start-up in the UAE and KSA, eyewa, is seeing dramatic growth since its launch in 2017. Founded by Anass Boumediene and Mehdi Oudghiri, the e-commerce platform has recently raised $1.1 million from UAE and KSA investors in a seed round led by Equitrust – the investment arm of Choueiri Group. This significant interest from venture capitalists will enable eyewa to expand operations in the GCC in 2018.
“There is a tremendous opportunity in eyewear e-commerce. It is a proven business model with many success stories in different regions, yet until now, we didn’t have a proper solution in the GCC. Consumers are hungry for better value propositions beyond the traditional bricks-and-mortar experience. We plan to make eyewa the reference in people’s mind when it comes to buying contact lenses, sunglasses and eyeglasses online,” says Oudghiri.
“The current business environment is ideal to start a new venture. There is a strong interest for start-ups, and governments are not only promoting, but also supporting entrepreneurship in the region. We also have seen strong interest from investors across the ecosystem, especially since we are in e-commerce, the fastest growing channel for retail. Thanks to our funding, we are now ready to scale our operations across the GCC, beyond our UAE home market,” adds Boumediene.
eyewa aims to change the eyewear retail game by becoming the leading tech-enabled eyewear specialist in the region. The two co-founders are determined to offer customers an innovative online retail experience, with plans for expansion throughout the GCC in 2018.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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