Expo 2020 Dubai partners with PepsiCo


April 17, 2018 | By RetailME Bureau

Expo 2020 Dubai and PepsiCo have joined forces with a shared vision to work together towards a healthier and more sustainable future in the lead-up to, during and beyond the next World Expo in 2020.

At the signing ceremony at the Expo 2020 site in Dubai South, UAE Minister of State for International Cooperation and Expo 2020 Dubai’s director general, Reem Al Hashimy, announced that PepsiCo is Expo 2020’s official beverage and snack partner. The two organisations will work together to inspire and educate millions on areas of critical importance including water stewardship, sustainable packaging, agriculture and nutrition.

“The increasing world population is straining the planet’s resources, generating an urgent need for more intelligent sources of nutrition, and packaging for snacks and beverages among other solutions. Expo 2020 Dubai is committed to showcasing products and innovations that will help address this global challenge, allowing people to live healthier, more prosperous and sustainable lives,” says Sheikh Ahmed bin Saeed Al Maktoum, chairman of the Expo 2020 Dubai higher committee. “Through our partnership with PepsiCo, a company operating at the cutting edge of the F&B sector, we will be able to show millions of people what sustainable F&B will look like in the future, inspire more ideas, while educating visitors on our shared values towards a better world.”

“We are honoured to be selected by Expo 2020 as the official beverage and snack partner for this incredible gathering of the global ‘best of the best’ in Dubai. PepsiCo and Expo 2020 Dubai share the belief that we must create a virtuous cycle that can sustain our way of life for the next generation and beyond,” adds Indra K Nooyi, chairman and CEO of PepsiCo. “Together, we will make this event one of discovery – from new foods and beverages, to new solutions to the sustainability challenges that face us today and in the years ahead.”

PepsiCo plans to feature innovative, unique products at Expo 2020 Dubai, in line with the Expo themes of Sustainability, Opportunity and Mobility. The company will use the World Expo to showcase its latest nutrition-driven initiatives, expanding on programmes like ‘helloGoodness’, which shows how convenience, affordability and nutrition will come together in a new way in the future.

PepsiCo will also leverage the collective power of its brands to ensure that Expo 2020 Dubai will reach millions of households globally through cross branding, promotional contests and social media initiatives. Before and during the six-month event, Expo 2020’s logo will be used on packaging for select PepsiCo brands, including Pepsi, Lay’s and Quaker Oats.

So far, Expo 2020 has now announced 10 official premier partners including Accenture, Cisco, DP World, Emirates Airlines, Emirates NBD, Etisalat, Nissan, SAP and Siemens and two official partners. DEWA and UPS are the official partners named so far.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine