Etisalat opens 125th Smart Store at Riverland Dubai


October 24, 2017 | By RetailME Bureau

Etisalat opened its 125th digitised store at Riverland Dubai, located in the heart of the region’s largest multi-themed leisure and entertainment destination Dubai Parks and Resorts, to provide customers with a more efficient and enhanced retail experience. This new concept focuses on transforming a bricks-and-mortar retail environment to a fully digital and seamless experience for customers.

Dubai Parks and Resorts and Etisalat, the park’s official telecom partner, had collaborated last year to create the region’s first-of-its-kind integrated ‘smart’ theme park destination in the UAE. As part of the collaboration, Etisalat is the ICT and digital solutions provider for Dubai Parks and Resorts.

Etisalat also has a model of its signature building in MINILAND at LEGOLAND Dubai, one of the major theme parks at Dubai Parks and Resorts, with 70,596 LEGO bricks being used to build this structure. The model of the Etisalat building was designed and built in 1,025 hours and stands at 3.84 metres.

Etisalat rolled out its ‘Smart Stores’ concept in 2014 to digitally and ergonomically transform existing stores as well as those opening in new locations across the UAE. Since launch, this new quality improvement approach has continuously focused on offering customers a more personalised experience and improved quality of service across its network of stores.

“In this rapidly changing world, it is essential to continually assess our business model to ensure we remain ahead of the game. To develop innovative new retail business models and generate incremental revenues from the mobile ecosystem, we have devised a clear strategy for digital transformation. Today’s opening of our 125th smart store and our entire smart store network has set a benchmark incorporating the digital strategy across our retail channels in the country. We will continue to secure every opportunity to bring in this transformation by adapting the latest retail technologies, tools, expertise and resources to build our future success,” says Khaled ElKhouly, chief consumer officer, Etisalat.

Etisalat’s new smart stores house a wide range of mobile devices for customers to check and experience before making their purchase decision. A fleet of technical experts across the smart stores are present on-site to assist in technical customer queries.

Etisalat Smart Stores has introduced unique concepts at the store to provide an exclusive experience before a consumer enters a store. The ‘Digital Queue Management (Qmatic) System’ connects via Etisalat App from the mobile device integrating both the virtual and physical ecosystem helping to engage and connect with the customer. The efficient use of technology has enabled the store to go completely ‘Paperless’ utilising interactive and smart tools empowering the customer with an improved retail experience.

The new Smart Store will have specific experience zones dedicated to eLife and device tablets for entertainment and improving user engagement with the products and services. Visitors at the store have access to free Wi-Fi and enjoy the paperless environment at the smart store.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine