Etisalat opened its 125th digitised store at Riverland Dubai, located in the heart of the region’s largest multi-themed leisure and entertainment destination Dubai Parks and Resorts, to provide customers with a more efficient and enhanced retail experience. This new concept focuses on transforming a bricks-and-mortar retail environment to a fully digital and seamless experience for customers.
Dubai Parks and Resorts and Etisalat, the park’s official telecom partner, had collaborated last year to create the region’s first-of-its-kind integrated ‘smart’ theme park destination in the UAE. As part of the collaboration, Etisalat is the ICT and digital solutions provider for Dubai Parks and Resorts.
Etisalat also has a model of its signature building in MINILAND at LEGOLAND Dubai, one of the major theme parks at Dubai Parks and Resorts, with 70,596 LEGO bricks being used to build this structure. The model of the Etisalat building was designed and built in 1,025 hours and stands at 3.84 metres.
Etisalat rolled out its ‘Smart Stores’ concept in 2014 to digitally and ergonomically transform existing stores as well as those opening in new locations across the UAE. Since launch, this new quality improvement approach has continuously focused on offering customers a more personalised experience and improved quality of service across its network of stores.
“In this rapidly changing world, it is essential to continually assess our business model to ensure we remain ahead of the game. To develop innovative new retail business models and generate incremental revenues from the mobile ecosystem, we have devised a clear strategy for digital transformation. Today’s opening of our 125th smart store and our entire smart store network has set a benchmark incorporating the digital strategy across our retail channels in the country. We will continue to secure every opportunity to bring in this transformation by adapting the latest retail technologies, tools, expertise and resources to build our future success,” says Khaled ElKhouly, chief consumer officer, Etisalat.
Etisalat’s new smart stores house a wide range of mobile devices for customers to check and experience before making their purchase decision. A fleet of technical experts across the smart stores are present on-site to assist in technical customer queries.
Etisalat Smart Stores has introduced unique concepts at the store to provide an exclusive experience before a consumer enters a store. The ‘Digital Queue Management (Qmatic) System’ connects via Etisalat App from the mobile device integrating both the virtual and physical ecosystem helping to engage and connect with the customer. The efficient use of technology has enabled the store to go completely ‘Paperless’ utilising interactive and smart tools empowering the customer with an improved retail experience.
The new Smart Store will have specific experience zones dedicated to eLife and device tablets for entertainment and improving user engagement with the products and services. Visitors at the store have access to free Wi-Fi and enjoy the paperless environment at the smart store.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
Using technology in warehouses is the prime way to define inventory optimisation.
A boiling hot summer across Europe provided the needed incentive to get
Newland EMEA and 42Gears have announced a strategic partnership aimed at simplifying
Dubai Parks and Resorts and Real Madrid C.F. have signed an exclusive
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
UAE’s multicultural family destination for culture, shopping, and entertainment Global Village has
Saudi Arabia based leisure and entertainment operator Al Hokair Group for Tourism
Global Village is all set to open its doors today marking the
Majid Al Futtaim’s cinema arm VOX Cinemas has launched VOX Culture in
Saudi Arabia based operator of leisure and entertainment concepts Al Hokair Group
According to a global survey published in July 2022, 37% of “deskless”