Etihad and Miral announce new entertainment venue Etihad Arena


January 8, 2020 | By RetailME Bureau

Abu Dhabi-based Miral finalised a partnership with Etihad Airways to secure exclusive naming rights of Yas Bay Arena. As part of the agreement, Abu Dhabi’s first-of-its-kind multi-purpose, indoor entertainment venue will officially be named Etihad Arena.

With Etihad Airways’ track record for connecting Abu Dhabi to the world and promoting the UAE as a vibrant and growing hub for culture, business and tourism, the airline is the perfect partner to help further raise the profile of this unique venue and Yas Island as a destination. With both companies playing a key role in the Emirate’s economic diversification and development strategy, the new partnership will help position the Etihad Arena as one of the leading entertainment venues in the region and an important addition to Yas Island and Abu Dhabi’s entertainment and tourism offering.

Commenting on the partnership, Tony Douglas, group CEO, Etihad Aviation Group, said, “It’s an honour to partner with an Abu Dhabi institution such as Miral on this joint venture, that will further promote Abu Dhabi and Yas Island as a hub for entertainment, tourism and culture. Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club. This new arena will bring an abundance of talent to our capital, providing a diverse range of entertainment options for guests visiting our beautiful city, or for those who call the UAE home.”

“As our national airline with international reach, Etihad Airways is the ideal partner to help position the newly named Etihad Arena competitively on the local and regional map of live entertainment destinations. The new venue will be a significant addition to the unique offerings on Yas Island and in Abu Dhabi, creating unforgettable experiences, and helping us deliver on our vision to position Yas Island as a top global destination for entertainment, leisure and business. This is a testament to our commitment to grow the tourism industry and achieve our leadership’s vision of economic diversification,” added Miral CEO, Mohamed Abdalla Al Zaabi.

The Etihad Arena, which will be operated by Flash Entertainment, has been designed to accommodate large-scale and private events, offering unique flexibility with a capacity ranging from 200 to 18,000 people. Once open, the venue will host an eclectic variety of events including sporting competitions, corporate events, cultural performances, concerts and many other activities throughout the year.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine