French lingerie brand Etam recently reopened its flagship store at The Dubai Mall. Spanning almost 2,150 sqft, the Etam store sports a new look – from the storefront to the fitting rooms as well as the style of the merchandise display.
The new store design seeks to offer a Parisian experience at all Etam stores across the world. The store windows are catchy offering a glimpse of the fashion shows that Etam participates in Paris. In the shops, mannequins sporting the fashion show accessories are positioned to inspire customers. There are photos from the fashion shows in the fitting rooms too. In addition, products from Etam’s fashion runways in Paris are available at The Dubai Mall store.
In an exclusive interview with Rupkatha Bhowmick, Etam’s group CEO Marie Schott talks about the brand’s expansion plans in the UAE and the GCC.
“We also have a strong presence in the Middle East and North Africa,” says Schott. “In the UAE, we have partnered with Mazrui International since 2009. We have renewed the contract a year ago with a new plan to open two Etam stores every year in the UAE.”
Etam’s consumer base in the UAE constitutes 60% Emiratis. The remaining being GCC expatriates with a small percentage of French people buying from the brand.
“Compared to the other nationalities, the number of French nationals in the UAE might be low,” Schott reasons. “We have a very loyal customer base among French people to whom Etam means lingerie. That’s how popular the brand is. There is a strong emotional attachment with the brand.”
Aside from the UAE, Etam is present in Kuwait, Qatar and Saudi Arabia and will continue to expand across the GCC with existing and new franchise partners.
Read the full article in the February edition of RetailME
The first two days of the 25th edition of Beautyworld Middle EastOctober 6, 2021 | By RetailME Bureau
Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel TheJuly 5, 2021 | By RetailME Bureau
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
Following a 19 per cent growth in sales in the first 6
adidas has announced the launch of its first store located at the
Giordano has announced the opening of its first concept store at Zahia
Saudi-based luxury retailer, AlMalki Group recently revealed the key elements that is
Gentle Monster has announced the opening of the brand’s second flagship store in
Every element of the retail landscape has been forced to undergo drastic
Fawaz Abdulaziz Alhokair Co., the leading franchise retailer in Saudi Arabia, today
adidas has announced that it will sell Reebok to Authentic Brands Group
The Ministry of Human Resources and Social Development in Saudi Arabia has
Tommy Hilfiger, owned by PVH Corp, has announced a six-store retail expansion
Adidas has opened its first store wholly dedicated to women at the