Emirati fashion brand BUKA partners with luxury e-tailer Ounass to broaden access


November 6, 2019 | By RetailME Bureau

BUKA, the online fashion brand launched by Emirati entrepreneurs Anas Bukhash and Harith Bukhash has announced its partnership with Ounass, the Middle East’s luxury e-shopping portal. The collaboration is aimed at enabling greater ease of access to customers from across the Middle East.

BUKA is also one of the first brands being made locally in the UAE to champion streetwear, with a dedicated emphasis on hoodies, t-shirts and trackies.  Utilising the best fabrics including premium Italian leather and Japanese cotton, all items are soft to the touch, natural and offer the wearer a luxurious feel.

This collaboration will showcase BUKA’s iconic Redback 01 Capsule of seven key limited pieces with a focus on T-shirts, trackies, shorts and hoodies in a statement unisex collection.

“We are a local brand with global ambitions and one of the first fashion brands from the Middle East to champion streetwear. Our collaboration with Ounass is a prime example of how we are looking to ensure ease of access and convenience for our customers – no matter their geographical location, and we feel that Ounass have the same drive and ambitious spirit that we have, making them an ideal partner,” said Anas Bukhash, Founder of BUKA.

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