Emirates spreads the sustainability message


June 9, 2019 | By RetailME Bureau

Reaffirming its sustainability commitment, Emirates gave its old advertising billboards in South Africa a new lease of life, transforming the PVC Flex material into hundreds of reusable bags.

In an effort to spread the message of sustainability and make a positive impact on local communities, the advertising banners collected from across South Africa, were given a second life – the heavy-duty, PVC Flex material was upcycled to produce school bags that were donated to students of Emfundisweni Primary School in Alexandra.

A total of 517 sqm of PVC Flex material was collected and sent to Johannesburg, where Emirates commissioned Soweto-based entrepreneur Raymond Phiri of Motion Bags to design and create the bags. Phiri and his talented team, with support from Just Bags – another local enterprise, helped bring the vision to life, creating 200 school bags and 125 shopping bags.

“The movement towards sustainable living is now more important than ever, and we need to take an active role to reduce our carbon footprint and make an impact where we can,” said Fouad Caunhye, regional manager of Emirates Southern Africa. “This project not only gave us that opportunity, but also enabled us to engage with our community in a meaningful way. Partnering with local entrepreneur Raymond Phiri to create items that will bring joy to children, will only strengthen the close bonds Emirates already has with South Africa and its people.”

“To see the happy faces of our students when they received their new bags, was such a delight,” added Thembakazi Giyama, principal of Emfundisweni Primary School in Alexandra. “I’d like to thank Emirates for putting this fantastic initiative together. It is all the more special knowing that the spirit and sentiment behind these bags is the sustainable future of our children.”

Emirates also continues to be an environmentally responsible airline. “Over the years, we have introduced multiple sustainable best practices which include our sustainable blankets produced from 100% recycled bottles and a young, fuel efficient fleet of aircraft,” stated Caunhye.

In 2017, Emirates introduced sustainable blankets produced from 100% recycled plastic bottles. Using patented ecoTHREAD technology, each blanket is made from 28 recycled plastic bottles. It is estimated that by the end of 2019, Emirates’ ecoTHREAD blankets would have rescued 88 million plastic bottles from landfills.

At the state-of-the-art Emirates Engineering Centre in Dubai, the airline uses a dry wash technique to clean its aircraft, saving millions of litres of water each year. Other initiatives include the installation of one megawatt array of solar photo voltaic panels which generate over 1,800 megawatt-hours of electricity every year. This translates to a saving of 800 tonnes in carbon dioxide emissions. Emirates also operates one of the world’s youngest and most fuel-efficient fleet of aircraft – a significant investment in reducing its environmental impact.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine