Emirates Skywards partners with The Bicester Village Shopping Collection

RetailME Bureau

A new partnership has been formed between The Bicester Village Shopping Collection – which unifies 11 distinctive fashion destinations across Europe and China – and Emirates Skywards. The collaboration offers members of the loyalty programme of Emirates Airline and flydubai the opportunity to earn Skywards Miles when shopping at any of the Villages within the Collection.

The partnership offers more than 23 million members of Emirates Skywards, 1Skywards Mile for every €1, £1 or 10RMB spent on the entire range of leading fashion and lifestyle brands available in more than 1,300 boutiques across The Bicester Village Shopping Collection in Europe and China. The Skywards Miles earned from shopping can be spent on an extensive range of rewards, including flights, luxury hotel stays, shopping and more.

“We are delighted to be partnering with The Bicester Village Shopping Collection. Our members can now earn Skywards Miles when shopping for their favourite fashion and lifestyle brands at the Villages across 11 destinations in Europe and China. The partnership is part of our initiative to stay relevant to our members and to offer them even more avenues across the travel, retail and lifestyle space to earn and spend their Miles,” said Dr Nejib Ben Khedher, senior vice president, Emirates Skywards.

“We are thrilled to partner with Emirates Skywards in offering our guests special privileges at our Collection of Villages in Europe and China. This partnership will enable us to promote the Villages, as well as the culturally-rich regions in which they are located, to Emirates’ most discerning passengers. Our aim is to offer all our guests a world-class shopping experience, while they are rewarded for their loyalty to Emirates, flydubai or their partner airlines,” added Marcelo Molinari, tourism director at The Bicester Village Shopping Collection.

The Villages are all easily reached by road, rail or Shopping Express coach service offered to and from their gateway cities. On arrival, guests can take advantage of a range of services, from valet parking to luggage porters and Personal Shopping. Emirates Skywards Members earn Miles on their spend in the boutiques simply by presenting a receipt and their Skywards membership number at any of the Villages’ Tourist Information Centres.