Emaar Entertainment to launch VR Park at The Dubai Mall


February 13, 2018 | By RetailME Bureau

Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, has announced the launch of a one-of-its-kind virtual world for all ages called the VR Park in The Dubai Mall.

The VR Park has a range of virtual reality (VR) and augmented reality (AR) experiences for visitors of all ages and interests. Designed to #ChallengeReality, the VR Park is set to transform the VR entertainment landscape, providing an unprecedented breadth of games, rides and experiences to suit all ages.

Due to open in the first half of 2018 in The Dubai Mall, the new VR Park will mark the future of entertainment for the region, bringing together some of the world’s best VR developers to deliver an unprecedented and awe-inspiring leisure and entertainment experience.

Combining AR, VR and experiential attractions, the VR Park is designed to blur the lines between perception and reality through unforgettable, game-changing experiences, spanning wholly immersive rides, educational journeys and interactive games – including a rollercoaster.

Set across two levels of the mall and focusing on the concept of ‘Shared Escapism’, many of the attractions offer a multi-player experience allowing visitors to interact with one another and live the experience with family and friends.

The VR Park has been specifically designed to offer something for everyone, with attractions appealing to all interests, across adrenalin, horror, leisure and more, as well as PVRK Café where guests can relax and indulge in out-of- this-world treats.

The addition of VR Park to Emaar Entertainment’s portfolio of leading lifestyle & entertainment destinations follows Reel Cinema’s 2017 launch of the region’s first cinematic digital customer journey, and subsequent new dine-in Cinema concept launching in 2018, as the entity continues to redefine entertainment.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley




Download Images RetailME Magazine