El Grocer announces a new leadership team


September 8, 2020 | By RetailME Bureau

UAE-based grocery delivery platform, El Grocer announces a new leadership team. The new appointments include Raed Hafez as CEO, Tareq Abu Kaff as CTO and Xavi Nunes as CMO – who promise to take the company to its next stage of growth. The three new members of the team join forces with founder Nader Amiri, who will focus on operational excellence and strategy.

Since its establishment in 2015, El Grocer has grown 450% year-on-year and saw a dramatic 400% growth in demand during the period March-May during the peak lockdown period in the UAE.

As El Grocer announces a new leadership team, Amiri, said, “Start-ups make critical decisions during their various stages of growth and the appointment of this new team is one of those moments that will define our future. The move will enable El Grocer to enable the brand to expand globally with its disruptive technology and partner engagement model. As markets continue to grow rapidly with vertical investment across the board, the future is bright for El Grocer and the time to put our plans into motion is now.”

Also read: El Grocer is building resilience for future

Hafez brings over 25 years of experience in managing large-scale technology developments and leading large commercial operations. He will be leading the company’s regional expansion as well as contributing to the evolution of El Grocer into a tech-driven company, continuing to lead its digital transformation for the retail sector.

While Kaff is on a mission to transform the marketplace tech operations in the retail/e-grocery segment, as well as integrate all platforms and retailers into a seamless eco-system that enables e-grocery to be efficient, stable and all-connected.

Nunes comes with strong consumer know-how and years of experience with leading FMCG brands. He will leverage some of the newer models and metrics to raise the profile of El Grocer and its e-commerce model in the region, with transparency and visibility allowing them to consolidate their spend and adapt to the new norm in the coming years.

 

For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine