UAE-based grocery delivery platform, El Grocer announces a new leadership team. The new appointments include Raed Hafez as CEO, Tareq Abu Kaff as CTO and Xavi Nunes as CMO – who promise to take the company to its next stage of growth. The three new members of the team join forces with founder Nader Amiri, who will focus on operational excellence and strategy.
Since its establishment in 2015, El Grocer has grown 450% year-on-year and saw a dramatic 400% growth in demand during the period March-May during the peak lockdown period in the UAE.
As El Grocer announces a new leadership team, Amiri, said, “Start-ups make critical decisions during their various stages of growth and the appointment of this new team is one of those moments that will define our future. The move will enable El Grocer to enable the brand to expand globally with its disruptive technology and partner engagement model. As markets continue to grow rapidly with vertical investment across the board, the future is bright for El Grocer and the time to put our plans into motion is now.”
Also read: El Grocer is building resilience for future
Hafez brings over 25 years of experience in managing large-scale technology developments and leading large commercial operations. He will be leading the company’s regional expansion as well as contributing to the evolution of El Grocer into a tech-driven company, continuing to lead its digital transformation for the retail sector.
While Kaff is on a mission to transform the marketplace tech operations in the retail/e-grocery segment, as well as integrate all platforms and retailers into a seamless eco-system that enables e-grocery to be efficient, stable and all-connected.
Nunes comes with strong consumer know-how and years of experience with leading FMCG brands. He will leverage some of the newer models and metrics to raise the profile of El Grocer and its e-commerce model in the region, with transparency and visibility allowing them to consolidate their spend and adapt to the new norm in the coming years.
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon
UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness
Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in
Plant-based meat brand Beyond Meat’s financial results for the third quarter of
UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire
UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of
Carrefour, owned and operated by Majid Al Futtaim – Retail in the
Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in
The Valrhona journey began 100 years ago with a cocoa bean. Since
Deliveroo UAE has announced the expansion of its rapid grocery delivery service
The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE
The UAE retail market is anticipated to grow at a CAGR of
Lulu Group International, Apparel Group, 6thStreet.com, ENOC, Splash, Crocs, Aldo, Babyshop and
GCC retail sales is set to grow at a compound annual growth
UAE-based luxury floral design company Maison Des Fleurs has signed an exclusive
Qatar’s Supreme Committee for Delivery & Legacy (SC) and Coca-Cola Middle East
adidas has announced a partnership with the Saudi Arabian Football Federation (SAFF)
Middle East based luxury retail group Chalhoub Group plans to double staff
The Dubai Festivals and Retail Establishment (DFRE) has unveiled an exciting line-up
UAE’s Bliss Flower Boutique recently opened its first store in Doha at
Dubai-based diversified family-owned business Danube Group soft launched Danube Sports World –
The first edition of the World Corporate Summit (WCS), supported by Dubai’s
Landmark Retail, the retail division of UAE-based conglomerate Landmark Group, has continued