Egyptian fashion brand Ennola’s Closet launches in the UAE


August 14, 2019 | By RetailME Bureau

Egypt-born fashion brand Ennola’s Closet has officially launched in the UAE. The brainchild of Egypt-based sisters and entrepreneurs, Nourhan and Ola Mohamed Abdelmaksoud, Ennola’s Closet brings to the fashion front trending sets of tops with skirts and shorts, in addition to dresses, that have been curated with the modern woman and Middle Eastern climate in mind.

Paying ode to their homeland and its sunny disposition, Nourhan and Ola highlight materials such as Egyptian cotton and poplin in their first collection. SummerNola’s by Ennola’s Closet showcases 16 designs – including off-shoulder bardot, cropped-and-ruched, full-sleeves with knot fronts or camisole-style tops paired with matching full-length skirts or shorts, A-line maxi dresses with floral prints and wrap mid-length dresses.

“We wanted to create a brand that represents our personal style and what we envision the perfect summer wardrobe to be,” stated Nourhan. “Some styles of apparel are classic and we wanted to reinvent these very styles with a sprinkle of our creativity.”

Enthusiastically applying her current fashion school knowledge, Ola believes that the label will not only refresh, but reintroduce fashion’s top favourite lines, colours and prints. “Summer sets have always made waves whether they come in bold prints or in coordinates. Partnering with Nourhan, while I hone my passion and skills at fashion school, to create Ennola’s Closet has been an exciting journey and we are eager to meet Middle Eastern closets with an ethereal dash of summer,” she added.

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