Edutainment brand Dig It celebrates a year at The Springs Souk

RetailME Bureau

Edutainment brand, Dig It, offering a kids’ play environment based on a real working building site, is celebrating a year at The Spring Souk.

Spanning approximately 7,320 sqft, Dig It enables children to learn how to work together as they dig, move, build and create using various means that stimulate their imagination and provides an active, educational play experience.

Open for kids aged between 3-10 years, visitors can look forward to educational and interactive activities such as ‘climb aboard’ a real-life digger, operating remote control cars, driving lessons, workshops as well as sand play at this learning delight. Besides the creative play space, kids can relish appetising and healthy food options at the Dig It Café.

Within a year, Dig It has proved to be a popular attraction around the surrounding residential communities at The Spring Souk. It has received high volume of repeat visits through its loyalty programme.