E-commerce platform Noon to launch in the UAE & KSA with $1bn investment

November 13, 2016 | By RetailME Bureau

Noon, reportedly the region’s largest-ever e-commerce company, will launch in the UAE and Saudi Arabia in January. The e-commerce company will be a driver of innovation, which will offer a vast product selection and fast delivery across all categories.

With an initial investment of $1 billion, Noon will launch in the UAE and KSA markets and will soon cover the entire Middle East region rapidly. Noon aims to grow online sales in the region from 2% of the total market ($3 billion) to 15% ($70 billion) within a decade.

Emaar Properties chairman Mohamed Alabbar, who is leading the venture with prominent GCC investors, described Noon as “Nothing less than a quantum leap in retail in the region, and the world.”

“We come with the endurance to build a customer-centric business for the long-term. For us, it’s a marathon, not a sprint. I am pleased to announce that the Public Investment Fund of Saudi Arabia will take 50% equity in Noon. In addition, the head office of Noon will be based in Riyadh, Saudi Arabia,” he adds. “With Noon, we are offering the most customer-centric e-commerce experience available anywhere. In one move, we are launching a future-focused company, which is the biggest online shopping platform ever seen in the region. Noon is a company born in the Middle East and will serve customers in the Middle East.”

“The customer is the purpose of our being, and we are here to win their hearts and their trust,” states Noon’s CEO Fodhil Benturquia. “Our customer experience will be driven by state-of-the-art technology that will power everything from product discovery to purchase and delivery…We want to be the partner of choice for sellers, whether they’re big or small. We invite them to be part of our ecosystem, working together to change the online shopping landscape for the Middle East customer.”

He also said that Noon, through its mobile app and noon.com website, will be an end-to-end e-commerce retailer. “Our team not only comes with exceptional backgrounds, but also with an all-consuming passion to change the way things are done.”

Noon brings the following impressive firsts for the region:

  • Biggest selection, with 20 million products covering fashion, books, home & garden, electronics, sports & outdoor, health & beauty, personal care, toys, kids and baby products and more
  • More than 10 million sqft of warehousing capacity. At 3.5 million sqft, the UAE fulfilment centre will cover more than 60 football fields.
  • Same-day delivery through Noon Transportation, an in-house express delivery service
  • NoonPay, a secure and innovative payment gateway



Previous Article Next Article


It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

Download Images RetailME Magazine