E-City announces in-store retail technologies

RetailME Bureau

Electronics retailer E-City, part of the Albatha Group, will showcase latest in-store retail technologies across its eight stores in the UAE. The company has announced the installation of the newest in electronic shelf labels and interactive screens – all designed to give customers the ability to experience the ‘Future of Electronics.’

The new additions and fixtures in all E-City stores are one-of-a-kind and have been designed in compliance with set European standards. The electronic shelf labels feature pricing information that can be controlled from a central system, which means that the price displayed on the shelf will always be the same as the price registered on the till.

All eight stores will feature QR codes developed to help customers in finding out more information on a product on the internet via their mobile phones. Interactive screens, strategically placed in different parts of the store, also share important details on a featured product – including pricing, comparison with other brands and current store promotions.

“As part of our continuous move to attract more customers to our stores across the UAE, we have utilised the latest technologies with the key aim of giving customers a taste of the ‘Future of Electronics’,” says Dirk Raemdonck, marketing & retail development – manager, E-City. “The move reflects our understanding that if the right technology is used, we can change the way we work and the way we shop. We have surely come a long way from punching prices into the cash registers and using pricing guns to label a product. We are now tapping into newer technologies, which complement our core ethos with E-City outlets utilising a design that aims to offer customers convenience and a unique experience.”