DWELL to reopen in Marina Mall, Abu Dhabi


November 28, 2018 | By RetailME Bureau

Abu Dhabi-based LIWA Trading Enterprises’ homeware brand, DWELL is all set to launch its new store concept in Marina Mall, Abu Dhabi on November 30, 2018. The store will host collections within a refreshed fit-out of weathered white brick and wood panelling with timeless Arabic inspired finishes, to create a feeling of home whilst highlighting curated product destinations. Scripted handwriting will further reiterate a personalised store environment alongside stunning lifestyle layouts guiding the customer to make the best choices for their homes.

The launch of the new store concept in Marina Mall, Abu Dhabi and the introduction of new product ranges marks an exciting evolution for DWELL. The new store design and layout provides customers with an inviting, intuitive and relaxing shopping experience. In selected stores, DWELL clientele will also be able to personalise any bed or bath linens. Further, customers will enjoy the introduction of various ranges of gorgeous home fragrances from Europe and the US, and an exclusive in-house DWELL home fragrance range designed and developed for the Middle Eastern customer.

Launched in 2003, DWELL’s impressive interior design solutions from an assortment of designer brands suit a wide variety of tastes. DWELL has bolstered its success over the last 15 years by offering a personalised shopping experience, putting customer service and product knowledge at the forefront. Curated product ranges, exclusive products, a showcase of many European labels and specific Middle East sizing has further added to the success of DWELL across the GCC. DWELL now has 12 stores located in Dubai, Abu Dhabi, Al Ain and other GCC countries, including Qatar and Bahrain.

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