Dubai Trade launches Zadi

DP World UAE Region’s single window platform for cross-border trade, Dubai Trade launches Zadi, a unified food import platform aimed at facilitating the import and re-export of food shipments throughout Dubai ports.

The first-of-its-kind platform in the Middle East, Zadi is part of Dubai Trade’s plan to be the leading integrated platform in all import and re-export services. It also aligns with the UAE plan for the post-COVID-19 era that will ensure the country’s robust recovery and development. The Zadi platform is positioned to help over 18,000 companies in Dubai execute 360,000 transactions annually via its streamlined process.

As Dubai Trade launches Zadi, Mohammed Al Muallem, CEO and managing director, DP World, UAE Region, said, “The launch of Zadi by Dubai Trade comes as part of our commitment to fulfilling the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make the UAE one of the leading countries worldwide in the post-pandemic economic recovery. We can achieve this from lessons learned from the crisis and develop innovative solutions to combat the future effects of the pandemic.”

The Zadi platform is initiated by the Dubai City Makers of the General Secretariat of the Executive Council of Dubai, and through the synergy of efforts between DP World-UAE Region, Dubai Municipality, Dubai Customs and Dubai Trade.

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“The core function of the Zadi platform is protecting the food supply chain from monopoly and disruption, as this may lead to spoilage of food crops, which will be difficult to compensate once the farming season is over. We efficiently connect food traders with food sources, enabling them to easily access food supplies. The presence of DP World in more than 50 countries makes this possible. Food traders can also transfer their shipments, choosing from a wide array of DP World’s shipping line partners. Zadi’s integration with Dubai Customs and Dubai Municipality helps to seamlessly facilitate the import and re-export process. This end-to-end integration allows us to offer our online services and logistics capabilities to the world, helping secure vital food supplies, both locally and regionally,” he added.

Typically, Dubai Customs conduct security and customs inspections at Jebel Ali Port and Dubai Municipality teams check food safety and quality. The new system enables customers to submit their requests for both food or customs inspection via one unified platform, which reduces their operational costs in addition to saving time and effort.

“Zadi guarantees distinctive short- and long-term benefits. On a short-term phase, it simplifies the integration with Dubai Customs, to control the food import and re-export process, ensuring that food shipments comply with our standards of quality. It also unifies service delivery channels by ensuring that there is no duplication of any processes. In the long-term, the platform facilitates the release of imported food and unifies service delivery channels to meet the customers’ expectations. Zadi also gives decision-makers proper insight by providing integrated and comprehensive data, which enables them to track local and external food supplies to secure our strategic food reserve,” stated Eng. Dawood Al Hajri, director general, Dubai Municipality.

Through Zadi, traders can access food products either to sell in the local market or for re-export. They can easily request a food evaluation form for the first phase instead of accessing several websites. The unified platform enables them to submit their requests for both food or customs inspection. Thus, the process is faster and more efficient. This helps companies reduce their operational costs, increase their profitability and eliminate manual transaction costs.

Zadi also adds new capabilities to the Dubai Trade portal, which gives Dubai a competitive advantage in attracting more business and trade. The platform not only contributes to the sustainability of the strategic food reserve, but also reinforces Dubai’s effective response capacity to meet current and future societal needs.

“Since the world after COVID-19 is unlikely to return to the world that was, we are confident about Zadi’s capabilities of being a ‘game-changer’ in the food trading business. In Dubai Customs, we deal with food shipments carefully and sensitively. Through the new platform, we will accelerate customs inspections and clearance of food shipments. ZADI facilitates our transactions through the integration of parties involved in food trading, especially the Dubai Municipality. This will reduce the time and effort needed for inspection. The platform also allows us to plan and manage our operations around DP World operations and ship arrival schedules. We applaud the efforts made by the Dubai Trade team to build interconnectivity in our systems,” concluded Ahmed Mahboob Musabih, director general, Dubai Customs.

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