Dubai to have a LEGO-themed hotel


February 14, 2017 | By RetailME Bureau

Dubai will be home to the first LEGOLAND Hotel in the Middle East being brought by leisure and entertainment company DXB Entertainments PJSC, owner of the Dubai Parks and Resorts (DPR), and globally leading theme park and attraction operators Merlin Entertainments Group. The hotel will be located adjacent to the existing LEGOLAND Dubai theme park within DPR.

A 60:40 joint venture between DXB Entertainments PJSC and Merlin Entertainments, the LEGOLAND Hotel will be operated by Merlin Entertainments once opened. Designed to create unforgettable family moments, the 250-room hotel will have themed rooms to suit all LEGO lovers. It will be built on approximately 300,000 sqft of land earmarked for LEGOLAND expansion within DPR.

“The addition of a LEGO themed hotel at DPR will bring the total hospitality offering at the destination to over 750 rooms. With more than 100 rides and attractions spread across three theme parks, one water park and Six Flags Dubai opening in 2019, we expect families to spend several days at the destination to enjoy all the amazing experiences we offer. We are very pleased to partner with Merlin Entertainments to deliver a fun-filled and convenient place for families to stay as well as long-term value to our shareholders,” says DXB Entertainments CEO Raed Kajoor Al Nuaimi.

The first LEGOLAND Hotel in the Middle East, and the seventh to open worldwide, promises to immerse guests in the creative world of LEGO. Every room will have LEGO models and theming for guests to continue their LEGOLAND Park adventure. From the disco elevator to the Castle Play Area, LEGOLAND designers have integrated LEGO storylines for every guest to create a memorable adventure.

“Themed accommodation is an increasingly important part of the holiday and short-break visit, and we’re delighted to continue our partnership with DXB with the development of this hotel – the first-of-its kind in the Middle East region, which will allow families and children to continue their amazing LEGOLAND experience after the Park closes,” adds John Jakobsen, chief new openings officer at Merlin Entertainments.

The upcoming LEGOLAND Dubai Hotel will be the second hotel at DPR – after the Polynesian themed Lapita Hotel that’s part of the Marriott Autograph Collection – offering a convenient base for families to stay and enjoy several days’ worth of amazing entertainment, all within walking distance of the Park.

LEGOLAND Dubai has more than 40 interactive rides and attractions, and LEGOLAND Water Park has 20 slides and attractions specially designed for families with children ages 2-12.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine