Dubai Festival City Mall to recycle 75% of waste by 2022


August 28, 2019 | By RetailME Bureau

In a bid to reduce the mall’s ecological footprint, Dubai Festival City Mall is embarking on an ambitious journey in partnership with the France-based utility company, SUEZ Water Technologies to reduce its waste by 75% by 2022.

This initiative falls in line with Dubai Festival City’s efforts and the Dubai Government’s plans to attain 75% of waste diversion from landfills by 2021. Dubai Festival City Mall currently recycles 11% of its waste and aims to boost its sustainability numbers year-on-year to reach its 2022 targets. Al-Futtaim’s Festival Plaza, scheduled to open at the end of this year, will also aim to achieve the same sustainability targets for 2022.

The waste recycling initiative promotes a holistic and world-class programme that saves energy, reduces waste and generates revenue. It also contributes to the global green economy and eliminates any unnecessary degradation. The programme will be executed in three phases to ensure a smooth transition with no implication on customer experience and create maximum efficiencies across all retailers at the mall.

The mall management will be working closely with all retailers to provide training to their employees about the importance of recycling to achieve Dubai’s 2021 vision so they can play a critical role in the programme’s success. The process will also take into consideration the specific requirements of each retailer and have ongoing evaluations to assess the efficiency of the processes implemented. The process will eventually be digitalised through a smart application to monitor the waste and recycling processes and provide visibility on the efforts of each participant.

“Dubai Festival City Mall is known as the ultimate destination for shopping, dining and entertainment in Dubai, but it is also critical for us to be sustainable. Having a positive impact on our environment is a priority and we are working towards creating an environmentally friendly ecosystem that engages both our partners and customers throughout this sustainability programme. We are delighted to have partnered with SUEZ, who are globally renowned for their water and waste management solutions, to bring our mall innovative solutions, backed by their 150 years of expertise,” said Steven Cleaver, director – shopping centres Dubai, Al-Futtaim Malls.

The waste recycling programme also aims to engage customers throughout the process, giving visitors a chance to contribute to saving the environment while also enhancing their overall experience at the mall. During the third phase, Dubai Festival City Mall will reward visitors that have contributed to this programme by providing reverse vending machines onsite to incentivise positive behaviour and motivate visitors to make further contributions to the planet.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair




Download Images RetailME Magazine