Dubai Duty Free Foundation signs MoU with Dubai Cares

RetailME Bureau

Airport retailer Dubai Duty Free’s charitable body, the Dubai Duty Free Foundation, and Dubai Cares signed a memorandum of understanding (MoU) aimed at supporting philanthropic efforts of both entities through Dubai Cares’ far-reaching programmes propagating empowerment of children and young people in developing countries with education.

As part of the agreement, 50% of the funds collected from the Dubai Duty Free Foundation charity boxes located in all terminals at Dubai International and Al Maktoum International Airport as well as in other premises in Dubai, will be donated to Dubai Cares. This contribution will go towards supporting education programmes implemented by Dubai Cares in developing countries.

The agreement, which will run for three years, was signed by Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free and Dubai Cares CEO Tariq Al Gurg.

“We are delighted to sign this agreement with Dubai Cares who do a fantastic job in identifying and implementing effective human development programs throughout the world. We believe this partnership is the start of something very exciting and we will work closely with Dubai Cares to identify specific initiatives that tie in with our own Foundation’s objectives,” says McLoughlin.

“Providing education to children and young adults is the first stepping stone towards higher education, valuable opportunities, personal development and social success. It ensures that children and young adults obtain the basic skills required to gain autonomy and independence. Dubai Duty Free Foundation shares similar values as we do and the partnership will enable us to significantly improve access to quality education in developing countries,” Al Gurg adds.

Over the past ten years, Dubai Cares has successfully launched education programmes reaching over 16 million beneficiaries in 45 developing countries in partnership with UN aid agencies and international and local NGOs.