Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Huawei Consumer Business Group (CBG) have signed a memorandum of understanding (MoU) to unite their efforts in positioning Dubai as the destination of choice for tourists from Middle East, Africa and China.
The MoU was signed by Issam Kazim, CEO, Dubai Tourism and Gene Jiao, president of Huawei CBG, Middle East & Africa to support the strategic tie up between DTCM and Huawei CBG to various activities.
Under the terms of the MoU, Huawei will work with DTCM to create awareness of Dubai’s local culture and heritage across Middle East, Africa and China. Huawei will share Dubai Tourism information, images, videos, events information, online booking/ order services, with travellers – including tourists, businessmen and residents – to provide a convenient and seamless online experience in Dubai.
“We are fully committed to raising consideration of Dubai as the destination of choice for global travellers and constantly seek exciting opportunities to reach new audiences. This MoU with Huawei will help us achieve that goal by increasing awareness of Dubai’s key selling points including local culture and heritage, gastronomy, retail, entertainment and adventure across Middle East, Africa and China travellers and offer next-generation experiences that inspire people to visit and return to Dubai,” says Kazim.
“At Huawei, we share the same vision as that of Dubai to continuously innovate. The MoU underlines our shared vision with DTCM to establish Dubai as a global business and leisure hub. This partnership will help redefine traveller experience in Dubai with cutting-edge technology and service excellence,” adds Jiao.
Through this collaboration, users will also get access to Dubai images from DTCM photo bank as online themes, screen locks gallery on Huawei devices. Further, DTCM and Huawei will develop built-in features in Huawei EMUI OS, which will help tourists to explore Dubai in a smarter way.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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