The 21st edition of Dubai Summer Surprises (DSS) is underway, running from June 22 to August 4. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) has drawn up plans in collaboration with leading corporate groups to ensure the success of the region’s summer shopping season.
DSS is part of DFRE’s efforts to keep up business momentum in the retail sector and further enhance the emirate’s position as a summer destination of choice for families from around the world. The six-week long programme of events and activities are aimed at offering residents and visitors the opportunity to take advantage of numerous retail promotions and unbeatable deals from an extensive range of top home-grown and international brands. There will be a wide range of entertainment too.
Commenting on DSS, DFRE CEO Ahmed Al Khaja, says, “Since its inception in 1998, Dubai Summer Surprises has capitalised on the fast paced prosperity and development of the city of Dubai to become one of the most awaited summer events in the region that helps keep the emirate attractive to visitors and shoppers. This has been possible mainly due to the outstanding support of leading business groups that have consistently contributed with great passion and zeal towards the success of such government-driven initiatives. For the 21st edition of DSS, we are delighted to continue our close collaboration with our strategic partners and other stakeholders to ensure that retailers, residents and visitors have a memorable summer season, which started with Ramadan in Dubai and Eid in Dubai, followed by Modhesh World.”
DSS is supported by strategic partners, including Emaar Malls (The Dubai Mall), Majid Al Futtaim Properties, Al Futtaim Group (Dubai Festival City), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), ENOC, Al Zarooni Group (Mercato), Meraas, Dubai Duty Free, Emirates Airlines, AW Rostamani Group and Etisalat.
“This year too, the support of our partners is immeasurable and this is evident in the line-up of unmissable sales, super deals of the week and launches by top brands, as well as exciting promotions and diverse engagements that we have developed for families and children at participating malls,” Al Khaja adds. “A noteworthy feature of this DSS is the Dubai Pass, an incentive to encourage more people to participate in, and enjoy the summer extravaganza, as it offers a 60% discount on over 30 attractions across Dubai”.
DSS is part of Dubai’s annual Retail Calendar that features major retail-based festivals, new season launches, mega sales and exclusive retail experiences and attractions aimed at further enhancing the retail sector, a main contributor towards Dubai’s economy.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
The once powerful department stores that anchored malls and streets around the
Who isn’t a sucker for discounts? Customers today are spoiled for choice
The various e-commerce and virtual retail stores that cater to different product
A private helicopter carrying the chairman and managing director of Lulu Group,
Tighter restrictions on hotels, restaurants, shopping malls and entertainment venues on account of
All hotels and restaurants have been directed to temporarily hold entertainment activities
The new Dubai Gold Souk is “very much on track”, according to
Gone are the days of traditional brick-and-mortar as well as purely e-commerce
The Dubai Gold & Jewellery Group’s ongoing jewellery campaign, held in association
Retail Abu Dhabi, the retail platform of the Department of Culture and
Gulf Marketing Group (GMG) is gearing up for a continued surge in