Dresscode aims to fill a gap in the Egyptian fashion market

August 5, 2020 | By RetailME Bureau

Cairo-based e-commerce marketplace, Dresscode aims to fill a gap in the Egyptian fashion market by connecting Egyptian manufacturers to the consumers directly. The platform was founded in 2018 by Mohamed Abdel Dayem and Ali Zakaria, to sell women’s wear, beauty and home products.

“Egypt is a huge market and the textile industry is one of the highest contributors to Egypt’s GDP. We are trying the solve a problem that many manufactures, brands, suppliers face, which is how is to reach the consumer,” said Mohamed Abdel Dayem, co-founder and CEO, Dresscode, explaining how Dresscode aims to fill a gap in the Egyptian fashion market. “Many factories produce great materials and products that are exported everywhere in the world, but these factories lack the marketing and branding aspects, hence they go to merchants to sell the products, which take a big portion of their margins.”

Dresscode offers a platform for local Egyptian fashion brands and designers to market and sell their products, helping them grow their business. The company’s business model also depends on third-party manufacturers, contributing to job creation across the entire fashion supply chain in the Egyptian market.

Also read: Egypt remains resilient amidst the crisis

Dresscode has recently raised a six-figure seed funding round, led by Egypt Ventures, which will be used to maintain growth by expanding the team, product offerings and infrastructure to start offering next and same-day deliveries to customers.

“We have managed to reach 9000 active users without any funding. Consumers are always seeking a better offering and we worked hard to offer them what they are looking for. For many years’ consumers lacked affordable, durable products to depend on rather than imported products, which are usually expensive and not the best quality,” added Ali Zakaria, managing partner & co-founder, Dresscode. “As a brand and a platform, we have a strong team and have been able to successfully tap into the rapidly changing consumer buying behaviour. We are confident that our products are well-positioned to cater to our customer needs.”


For all the latest retail news from the Middle East, follow us on Twitter and LinkedIn, like us on Facebook and subscribe to our YouTube page.



Previous Article Next Article


UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

Download Images RetailME Magazine