Dresscode aims to fill a gap in the Egyptian fashion market


August 5, 2020 | By RetailME Bureau

Cairo-based e-commerce marketplace, Dresscode aims to fill a gap in the Egyptian fashion market by connecting Egyptian manufacturers to the consumers directly. The platform was founded in 2018 by Mohamed Abdel Dayem and Ali Zakaria, to sell women’s wear, beauty and home products.

“Egypt is a huge market and the textile industry is one of the highest contributors to Egypt’s GDP. We are trying the solve a problem that many manufactures, brands, suppliers face, which is how is to reach the consumer,” said Mohamed Abdel Dayem, co-founder and CEO, Dresscode, explaining how Dresscode aims to fill a gap in the Egyptian fashion market. “Many factories produce great materials and products that are exported everywhere in the world, but these factories lack the marketing and branding aspects, hence they go to merchants to sell the products, which take a big portion of their margins.”

Dresscode offers a platform for local Egyptian fashion brands and designers to market and sell their products, helping them grow their business. The company’s business model also depends on third-party manufacturers, contributing to job creation across the entire fashion supply chain in the Egyptian market.

Also read: Egypt remains resilient amidst the crisis

Dresscode has recently raised a six-figure seed funding round, led by Egypt Ventures, which will be used to maintain growth by expanding the team, product offerings and infrastructure to start offering next and same-day deliveries to customers.

“We have managed to reach 9000 active users without any funding. Consumers are always seeking a better offering and we worked hard to offer them what they are looking for. For many years’ consumers lacked affordable, durable products to depend on rather than imported products, which are usually expensive and not the best quality,” added Ali Zakaria, managing partner & co-founder, Dresscode. “As a brand and a platform, we have a strong team and have been able to successfully tap into the rapidly changing consumer buying behaviour. We are confident that our products are well-positioned to cater to our customer needs.”

 

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