Majid Al Futtaim – shopping mall, communities, retail and leisure operated across the Middle East, Africa and Asia – and location-based virtual reality (VR) entertainment company Dreamscape Immersive have announced the opening of Dreamscape’s first international location at Mall of the Emirates.
Speaking on the announcement, Alain Bejjani, CEO at Majid Al Futtaim – Holding, said, “The future of the entertainment industry lies in the hands of those who can enable human interaction through fulfilling, meaningful and memorable experiences. Dreamscape achieves this by blurring the lines between the physical and the virtual, fully immersing its users with other participants who can all influence the experience together. We are proud to partner with Dreamscape, as we bring another first for Majid Al Futtaim and the region. The Dreamscape experience will delight customers in a way that has never been seen in this part of the world.”
Following the publicly lauded opening of Dreamscape’s first two locations in Los Angeles and Dallas, its first location outside of the US opened at Mall of the Emirates. The Dreamscape experience will feature three original and critically-acclaimed free-roaming and epic immersive adventures, including Alien Zoo, Curse of the Lost Pearl: A Magic Projector Adventure and The Blu: Deep Rescue. These promise adventurers of all ages the experience and magic of immersive and full-sensory storytelling as they are transported to fantastic new worlds.
“At its heart, Dreamscape is about wish fulfillment. By merging the scope and emotional power of cinema with the pure adrenaline of a theme-park ride – all within a totally new VR technology – we have created a way for audiences to enter into and become part of the story for the first time. These are experiences that you cannot replicate anywhere else. We are thrilled to be partnering with Majid Al Futtaim in the MENA region to bring our one-of-a-kind venues to new audiences across the region,” added Walter Parkes, co-founder and chairman, Dreamscape Immersive.
In Alien Zoo, guests will have the opportunity to travel to a larger than life, intergalactic haven where they come face-to-face with endangered alien creatures from across the galaxy. Upon arrival, travellers will experience the exhilaration of being able to play ball with exotic frogcats, pet majestic creatures, and, by working together, even narrowly escape the galaxy’s greatest predator.
In The Curse of the Lost Pearl: A Magic Projector Adventure, audiences will be given a fundamental wish fulfillment to step through the screen and become part of a movie. Once inside, participants will be challenged to unlock clues, escape treacherous traps and work together as they discover the secret of The Lost Pearl.
The Blu: Deep Rescue, Dreamscape’s breath-taking co-production with WeVR, is an epic descent into the ocean to explore dazzling underwater worlds and aquatic life that soon becomes an urgent mission to rescue a trapped baby Blue Whale and unite it with its mother.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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