DPR partners with Zayed University


December 5, 2017 | By RetailME Bureau

Middle East’s largest integrated theme park, Dubai Parks and Resorts (DPR) have announced a partnership with Zayed University (ZU) – Abu Dhabi and Dubai campuses – to inspire and empower Emirati youth to join and excel in the dynamic leisure and entertainment industry. Through this collaboration, DPR seeks to position the destination at the forefront of the UAE’s growing leisure and entertainment sector.

More than 20 Emirati female students will work together on a major project to develop a strategic brand campaign that builds on the launch success of DPR. The mock campaign will see the students develop a creative idea that can be activated across media, marketing and social channels to reach target consumers and contribute to DPR’s business objectives and vision.

In the style of popular TV show and Dragons’ Den, those involved will present their plans to a judging panel consisting of senior representatives from DPR and ZU’s faculty and winners of the best campaign will be chosen in December.

“In line with Dubai’s ambitious vision of 2021, which demonstrates the importance of diversifying the country’s economy, we believe that the leisure and entertainment industries will play a major role in boosting the tourism sector and reinforcing this vision,” stresses Ahmad Hussain Bin Essa, general manager – theme parks, DXB Entertainments PJSC, the company that owns Dubai Parks and Resorts. “Therefore, to match the needs of this vast and growing industry we need to enable a new generation of Emirati experts to develop and run these businesses as we focus on Dubai becoming the leisure and entertainment hub of the region. Our collaboration with ZU will not only benefit the students learning experience, but will give us valuable insight into the thinking of our Emirati youth.”

“This class project with DPR provided an opportunity for some of our best students to fulfill their potential and gave them vital hands-on experience in this critical business sector,” adds Pam Creedon, acting dean, College of Communication and Media Sciences (CCMS). “We are confident it benefitted our CCMS students on both our Abu Dhabi and Dubai campuses by enhancing their skills, preparing them for their future careers, and opening their eyes to the vast opportunities that are available in the leisure and entertainment industry when they graduate.”

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau
Food Tech Valley partners with Tradeling to boost UAE’s food ecosystem

UAE-government-led initiative Food Tech Valley – announced in 2021 by His Highness 

Continue Reading

November 17, 2022 | By RetailME Bureau
Lulu Hypermarket to open in The Dubai Mall in 2023

Abu Dhabi-based supermarket chain Lulu Hypermarket is all set to open in 

Continue Reading

November 10, 2022 | By Rupkatha B
Beyond Meat’s Q3 2022 results “disappointing”

Plant-based meat brand Beyond Meat’s financial results for the third quarter of 

Continue Reading

November 10, 2022 | By RetailME Bureau
Barakat unveils new biodegradable packaging

UAE’s fresh produce brand Barakat has launched bio-degradable packaging across its entire 

Continue Reading

October 27, 2022 | By RetailME Bureau
Pure Harvest CEO Sky Kurtz

UAE-based agritech start-up Pure Harvest Smart Farms has signed a Memorandum of 

Continue Reading

October 27, 2022 | By RetailME Bureau
Carrefour signed up as anchor tenant for Midtown Project

Carrefour, owned and operated by Majid Al Futtaim – Retail in the 

Continue Reading

October 27, 2022 | By RetailME Bureau
Grandiose Supermarket announces country-wide expansion plans

Grandiose Supermarket, part of Ghassan Aboud Group, has announced expansion plan in 

Continue Reading

October 26, 2022 | By Rupkatha B
100 years of Valrhona

The Valrhona journey began 100 years ago with a cocoa bean. Since 

Continue Reading

October 24, 2022 | By Justina Eitzinger
On-demand grocery delivery in 15 mins

Deliveroo UAE has announced the expansion of its rapid grocery delivery service 

Continue Reading

October 24, 2022 | By RetailME Bureau
Mariam bint Mohammed Almheiri, Minister of Climate Change and Environment

The Ministry of Climate Change and Environment (MOCCAE) revealed that the UAE 

Continue Reading

October 17, 2022 | By RetailME Bureau

Abu Dhabi-based leading supermarket chain Lulu Group has appointed investment bankers Moelis 

Continue Reading

October 13, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine