DPR partners with Zayed University


December 5, 2017 | By RetailME Bureau

Middle East’s largest integrated theme park, Dubai Parks and Resorts (DPR) have announced a partnership with Zayed University (ZU) – Abu Dhabi and Dubai campuses – to inspire and empower Emirati youth to join and excel in the dynamic leisure and entertainment industry. Through this collaboration, DPR seeks to position the destination at the forefront of the UAE’s growing leisure and entertainment sector.

More than 20 Emirati female students will work together on a major project to develop a strategic brand campaign that builds on the launch success of DPR. The mock campaign will see the students develop a creative idea that can be activated across media, marketing and social channels to reach target consumers and contribute to DPR’s business objectives and vision.

In the style of popular TV show and Dragons’ Den, those involved will present their plans to a judging panel consisting of senior representatives from DPR and ZU’s faculty and winners of the best campaign will be chosen in December.

“In line with Dubai’s ambitious vision of 2021, which demonstrates the importance of diversifying the country’s economy, we believe that the leisure and entertainment industries will play a major role in boosting the tourism sector and reinforcing this vision,” stresses Ahmad Hussain Bin Essa, general manager – theme parks, DXB Entertainments PJSC, the company that owns Dubai Parks and Resorts. “Therefore, to match the needs of this vast and growing industry we need to enable a new generation of Emirati experts to develop and run these businesses as we focus on Dubai becoming the leisure and entertainment hub of the region. Our collaboration with ZU will not only benefit the students learning experience, but will give us valuable insight into the thinking of our Emirati youth.”

“This class project with DPR provided an opportunity for some of our best students to fulfill their potential and gave them vital hands-on experience in this critical business sector,” adds Pam Creedon, acting dean, College of Communication and Media Sciences (CCMS). “We are confident it benefitted our CCMS students on both our Abu Dhabi and Dubai campuses by enhancing their skills, preparing them for their future careers, and opening their eyes to the vast opportunities that are available in the leisure and entertainment industry when they graduate.”

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine