Doha Festival City to host Monoprix


July 16, 2014 | By RetailME Bureau

Doha Festival City, Qatar’s largest retail and leisure destination, is partnering with leading business conglomerate, Ali Bin Ali Group, to bring the first full-sized Monoprix store to Doha. The move follows the success and popularity of the  Monoprix brand which recently opened its first outlet in the West Bay area of Doha.

Monoprix, which has 500 stores in France, and 85 stores outside of France, will offer Qatari residents a selection of many of the well-recognised international food, cosmetic and fashion brands in the conveniently located 76,400 sqft store on the ground floor of Doha Festival City Mall.

“This is yet another milestone for Doha Festival City and we are delighted to be featuring one of the most sought after names in French retailing. Monoprix’s presence comes out of a valued partnership with the Ali Bin Ali Group, which for generations has focused on bringing leading global brands into the local market. Following its official opening in Q3 2016, Doha Festival City Mall will be home to some of the world’s most admired and sought after brands which will position it as Qatar’s most attractive shopping and entertainment destination, and therefore the  inclusion of Monoprix among our primary retail stores was a natural and complementary choice,” says Kareem M. Shamma, CEO, BASREC, the joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), Aqar Real Estate Development & Investment Company and a private Qatari investor.

“We have been very pleased at how the market has received the Monoprix brand and we have no doubt that its presence as part of Doha Festival City Mall’s offerings will be a crucial step in its growth. We look forward to strengthening this partnership further, in the future,” says Nabeel Ali Bin Ali, vice chairman, Ali Bin Ali Group.

Many new stores will be making their debut at Doha Festival City Mall which has already signed agreements with leading retailers Azadea, Alshaya, Landmark, Apparel, Rivoli, Dubai Holding Group, Al-Futtaim Group Retail Brands and many others, to bring an appealing mix of clothing, electronics, entertainment and food and beverage outlets. Vox Cinemas is also set to redefine the country’s entertainment landscape with the introduction of a state-of-the-art movie theatre at Doha Festival City Mall, featuring sixteen digital screens.

“We are elated to be partnering with such a high profile shopping mall in Qatar which is set to drastically change the country’s retail and leisure landscape. No other mall in the country has featured such a dynamic mix of brands and exciting leisure and entertainment offerings under one roof,” says Christian Kestemont, GM, Monoprix Qatar.

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