With the 22nd edition of Dubai Summer Surprises (DSS) on in full swing, organiser Dubai Festivals and Retail Establishment (DFRE) has announced its partnership with leading retail groups.
Taking place from June 21 to August 3, 2019, offering a six-week extravaganza of sales, city-wide experiences and events, DSS is presented – or ‘brought to you’ – by RAKBANK MasterCard. The festival is supported by strategic partners, including Emaar Malls (The Dubai Mall), Majid Al Futtaim Properties, AW Rostamani Group, Al-Futtaim Group (Dubai Festival City), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), Al Zarooni (Mercato), Dubai Duty Free, ENOC, Meeras and Etisalat.
“Dubai Summer Surprises is one of the most eagerly-anticipated events in the Retail Calendar, and this year we have worked closely with our retail partners to develop a comprehensive programme of activities, city-wide events and promotions to attract visitors from around the world and provide the residents choosing to stay in the city during the summer months the best experience,” says Ahmed Al Khaja, CEO of DFRE.
“Dubai offers unbeatable value for families travelling to the region and we, together with the support of industry leaders, are committed to creating a compelling offering for all audiences to drive increased consideration of Dubai as a summer vacation destination. We are incredibly grateful to our partners for their continued commitment, innovation and passion and look forward to welcoming visitors to enjoy a successful festival,” he adds.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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