DFRE announces the first edition of Dubai Home Festival

RetailME Bureau

Celebrating the best of the emirate’s homeware offering, Dubai Festivals and Retail Establishment (DFRE) has announced the inaugural edition of the Dubai Home Festival (DHF). The event will run from April 18 to May 1, 2019.

Showcasing Dubai as the hub of homeware in the Middle East, the citywide event will feature an array of unmissable home furnishing sales, exclusive promotions, events and even chances to win an apartment throughout the festival. To kick off the first edition of Dubai Home Festival, Danube will be a key strategic partner.

From interiors inspiration to design deals, there will be a host of global and home-grown brands on display. There will be a range of exciting in-mall activations and opportunities to snap up homeware collections as part of the exciting DHF Reveals programme.

A key element of the festival, shoppers will also have the opportunity to take part in a series of interesting workshops and masterclasses hosted by design experts to help finesse their furnishing style and create the ultimate decorative pieces.

“Dubai has a rich history in hosting must-visit festivals that attract tourists from across the world, including the flagship Dubai Shopping Festival and Dubai Summer Surprises, and we are now incredibly proud to be unveiling the very first Dubai Home Festival. We’ve seen significant growth in Dubai’s homeware industry and together with our strategic retail partners, we are excited to shine a spotlight on this flourishing sector to give consumers the opportunity to enjoy unbeatable sales, promotions and events in this space. Along with fashion, jewellery and beauty, homeware represents a strong retail segment for Dubai and the introduction of the inaugural Dubai Home Festival will further enhance Dubai’s position as a leading shopping destination. We look forward to a great first edition of the festival and will monitor consumer feedback from residents and tourists closely to ensure this becomes another festival highlight in Dubai’s innovative Retail Calendar programme,” said DFRE CEO, Ahmed Al Khaja.