Designer Peri Arenas opens PERI.A boutique on Robertson Boulevard

RetailME Bureau

Designer retailer and hotel heiress Peri Arenas has opened her eponymous PERI.A boutique on Robertson Boulevard, a popular shopping district in Los Angeles.

Coming off the success of Arenas’ Veri Peri at the Parker Palm Springs, PERI.A is her latest creation supporting the re-emergence of Boulevard as a fashion epicentre, bringing designers from all over the world.

The 2,400 sqft boutique, designed by Los Angeles-based interior designer Lynda Murray, offers a premium shopping experience with a gift wrapping station as well as high-tech dressing rooms, complete with monitors playing music videos and films.

The new boutique – which showcases limited edition and custom pieces like graffiti Louis Vuitton straps and more – is for customers to discover new designers and incubate those with little retail presence as well as carry exclusive items from designer labels.

Commenting on her ideas to shake up the retail scene, Arenas says, “I believe that fashion in America has become safe and I’m ready to bring back a thrill to the art of dressing by inspiring women to wear what excites them.”